TopExpertPicks

Top 5 Walk-in Tub Ad Agencies

A vertical-fit comparison of five ad agencies that work with walk-in tub and accessibility installers, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for remodeling and installation companies. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best overall fit
Visit site

How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for walk-in tub installers

Builds the engagement around the in-home appointment rather than the form fill: separate tracking for issued versus sat appointments, financing-aware creative, and follow-up automation that protects show rate. Scores highest on channel fit because design-led creative, landing pages, and attribution sit inside one scope.

For walk-in tub installers specifically

We build phone-first conversion paths for an audience that prefers to call, write for the homeowner and the caregiver as two real audiences, and set coverage and financing expectations before an appointment is dispatched.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Remodelers and installers who want cost per sat appointment, not cost per lead, as the governing number.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Builder Funnel

Deepest remodeler focus
Visit site

How they describe themselves

A marketing agency working exclusively with design-build remodelers and custom home builders, combining digital marketing, website design, and strategic marketing consulting.

Why they rank here for walk-in tub installers

The only agency here working exclusively with design-build remodelers and custom home builders, which earns the top vertical depth score. Transparency is mid-range: case studies and a program price are published, but there is no ongoing rate card. Paid social and performance creative testing are not in the published service list.

For walk-in tub installers specifically

Their design-build remodeler and custom builder focus makes them a stronger match for full bathroom remodeling than for accessibility product installation, which is adjacent to rather than inside their stated client base.

Vertical fit score4.0/5
Vertical depth
5
Channel fit
4
Transparency
3
Size fit
4

Pricing not published; requires a sales call

Best fit for

Design-build remodelers and custom builders who want a partner working only in their business model.

Services offered

Digital marketingGoogle AdsSEO and organic lead generationWebsite designStrategic marketing consulting

Things to weigh before signing

  • No standard rate card published; the site advertises a program framed as a "$60K value for only $15K" rather than ongoing pricing
  • Scoped to design-build remodelers and custom builders, so trade contractors outside that model are not the stated focus
  • Paid social and performance creative testing are not featured in the published service list

Self-reported figures (their claims, not verified by us)

  • • Over $200 million in sales generated for clients
  • • Clients stay with them 4x longer than the average agency
  • • Case study: $6.55M in potential revenue via Google Ads
  • • Case study: 75 organic leads in 60 days
  • • References 15 years of operation

Source: www.builderfunnel.com (accessed 2026-07-29)

#3

Scorpion

Largest by scale
Visit site

How they describe themselves

An all-in-one revenue platform combining proprietary technology, advertising, and marketing services, sold as a single managed system rather than standalone channel management.

Why they rank here for walk-in tub installers

The largest operator in this comparison by self-reported scale, with a franchise and multi-location practice that fits the dealer networks common in windows, baths, and tubs. Vertical depth scores lower because remodeling is not among its listed home service verticals, which run to HVAC, plumbing, electrical, roofing, pest control, and landscaping.

For walk-in tub installers specifically

A credible option if you operate as a dealer in a national accessibility network or across multiple territories, where the franchise and multi-location practice is the relevant strength.

Vertical fit score3.3/5
Vertical depth
3
Channel fit
5
Transparency
2
Size fit
3

Lehi, Utah

Pricing not published; requires a sales call

Best fit for

Franchise and dealer-network operators that want one platform covering site, CRM, and media across locations.

Services offered

Proprietary marketing technology platformPaid advertisingWebsite design and hostingSEO and local searchReputation managementBusiness intelligence reporting

Things to weigh before signing

  • No pricing, minimum spend, or client-size requirements published; requires a sales conversation
  • Platform-and-services bundle means the website, CRM, and reporting layer are typically tied to the engagement
  • Serves many verticals beyond the trades, so vertical focus is broad rather than exclusive

Self-reported figures (their claims, not verified by us)

  • • 20,000+ businesses helped
  • • $100B+ in revenue generated for clients
  • • 200M+ leads driven for clients

Source: www.scorpion.co (accessed 2026-07-29)

#4

Hibu

Broadest local coverage
Visit site

How they describe themselves

A local marketing provider selling an integrated product, Hibu One, that bundles advertising, SEO, listings, reviews, and a website into a single managed package for small local businesses.

Why they rank here for walk-in tub installers

Explicitly lists a Building and Home Improvement vertical and bundles ads, SEO, listings, reviews, and a website into one managed product, which suits an operator with no internal marketing staff. Its published performance figures are cumulative across the whole client base rather than per client, so they are difficult to evaluate.

For walk-in tub installers specifically

A bundled package for a smaller independent installer without marketing staff. Its published performance figures are cumulative across its whole client base rather than per client.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
3

Pricing not published; requires a sales call

Best fit for

Smaller local operators who want one bundled product instead of assembling several vendors.

Services offered

Ad campaignsOrganic and SEO marketingListings managementReview generation and reputation managementMarketing automationWebsite designAll-in-one reporting dashboard

Things to weigh before signing

  • No published pricing; the site references custom pricing and directs prospects to request a demo
  • Serves a very wide range of local business categories, so no single trade is a stated specialty
  • Published figures are cumulative across the entire client base rather than per-client results
  • Bundled product means the website and reporting layer are typically part of the package

Self-reported figures (their claims, not verified by us)

  • • 898,396,215 visits to client websites (cumulative across all clients)
  • • 719,610,315 ad clicks (cumulative across all clients)
  • • 27,154,421 calls from search campaigns (cumulative across all clients)

Source: www.hibu.com (accessed 2026-07-29)

#5

Disruptive Advertising

Strongest audit entry point
Visit site

How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for walk-in tub installers

A well-reviewed generalist with significant spend under management and an audit-led entry point. Both vertical depth and size fit score lowest here: the offering is industry-agnostic, so the appointment economics specific to remodeling are not a published playbook, and the stated onboarding cadence suits larger accounts.

For walk-in tub installers specifically

Best as an independent audit of existing campaigns. The demographic and coverage-expectation mechanics specific to this category are not part of an industry-agnostic offering.

Vertical fit score2.8/5
Vertical depth
2
Channel fit
4
Transparency
3
Size fit
2

Pricing not published; requires a sales call

Best fit for

Remodelers who want an independent audit of an existing account before changing management.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

How to choose a walk-in tub agency

Walk-in tubs sit at an unusual intersection: a home improvement product sold to a senior buyer for what is essentially a safety and independence reason. That changes almost every assumption a standard remodeling playbook makes. The buyer often prefers to call rather than fill out a form, may be researching after a fall or a doctor’s conversation, and frequently is not the only person involved in the decision.

The adult child or caregiver is the second decision maker, and often the one doing the online research and the paying. Advertising that speaks only to the person who will use the tub misses whoever is comparing options on a laptop that evening, and advertising that speaks only to the caregiver feels dismissive to the homeowner. Both audiences need to see themselves in the message.

The third dynamic is a persistent and expensive misunderstanding about coverage. Many prospects believe Medicare pays for a walk-in tub, and discovering otherwise at the kitchen table wastes an appointment and creates resentment. When weighing the five agencies above, look for who handles the two-decision-maker reality and who sets coverage and financing expectations before the visit rather than during it.

What actually separates a good walk-in tub agency from a bad one

Phone-first conversion paths
A meaningful share of this audience will call rather than complete a web form, and will abandon a long multi-step form entirely. Click-to-call prominence, larger tap targets, plain language, and staffed phone hours matter more here than in almost any other home improvement category. Ask how the landing pages are built for a caller rather than a form filler.
Messaging that reaches the caregiver and the homeowner
The person researching is frequently an adult child, and the person deciding is frequently both of them together. Creative and landing pages that acknowledge both, and appointment processes that expect both, convert better and produce fewer stalled decisions. Ask whether the agency has built for both audiences or just one.
Honest coverage and financing expectations up front
Medicare generally does not cover walk-in tubs, and a prospect who believes otherwise until the in-home visit is an appointment you paid for and lost. Setting that expectation earlier reduces lead volume and materially improves appointment quality. Ask how the funnel handles the coverage question before a rep is dispatched.
Qualification for the home, not just the buyer
Bathroom size, door widths, plumbing capacity, and whether the household plans to stay in the home all affect whether a project is viable. Screening for these before booking protects your install crew’s schedule and your appointment economics. Ask what qualification happens before someone drives out.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it. This is our competitive comparison, not an independent review, and you should read it that way. What we can defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is calculated from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We also publish no satisfaction ratings or review scores for our competitors, because we have not audited their client results.

Does Medicare cover walk-in tubs?

Generally no. Original Medicare does not typically treat a walk-in tub as durable medical equipment, and while some Medicare Advantage plans or state programs occasionally offer limited assistance, most buyers will be paying privately or financing. This matters for advertising because a prospect who assumes coverage will feel misled at the appointment. Addressing it plainly in the funnel costs some leads and saves a lot of wasted visits.

Should we advertise to seniors or to their adult children?

Both, because they usually play different roles in the same decision. The adult child is often doing the online research and may be contributing financially; the homeowner is the one who has to want it and will live with it. Creative that addresses only one tends to either feel patronizing or fail to reach the person actually searching. Expecting both at the appointment also reduces stalled decisions.

Why do phone calls outperform forms in this category?

Because a significant share of this audience is more comfortable speaking to a person than completing a web form, and because the decision carries emotional weight that a form cannot address. Long forms with many required fields lose these prospects outright. Prominent click-to-call, readable type, simple pages, and staffed hours during the times this audience actually browses generally produce better results than form optimization alone.

What qualification should happen before an in-home appointment?

At minimum whether the prospect owns the home, whether the bathroom can physically accommodate the unit, whether both decision makers can be present, and whether there is a realistic path to paying for it. Each of those screens costs appointment volume. Together they usually improve close rate enough that cost per sold job falls even as cost per lead rises, which is the number that actually matters.

See what walk-in tub marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.