TopExpertPicks

Top 5 Roofing Contractor Ad Agencies

A vertical-fit comparison of five ad agencies that work with roofing companies, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for roofing, HVAC, and plumbing contractors. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best overall fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for roofing contractors

Runs a dedicated playbook per trade rather than one "home services" template, and treats attribution as the first deliverable: separate tracked numbers per job type so repair calls never get averaged in with replacements. Scores highest on channel fit because tracking, creative, landing pages, and AI-assisted lead response are in scope rather than sold separately.

For roofing contractors specifically

We build the job-type separation first: tracked numbers per campaign and per landing page so repair calls never get averaged into replacement reporting. Then we run separate insurance-track and retail-track pages, with storm-alert budget rules and after-hours AI call handling on top.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Contractors who want cost per sold job, not blended cost per lead, as the number the engagement is judged on.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Hook Agency

Only one publishing pricesPublishes pricing
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How they describe themselves

A contractor-focused digital marketing agency working exclusively with roofing, HVAC, and plumbing companies, with service pricing published openly on its website.

Why they rank here for roofing contractors

The only agency on this list that publishes its prices openly, which earns it the top transparency score. Works exclusively with roofing, HVAC, and plumbing contractors, so vertical depth is genuinely high. Channel fit is narrower: the published offering is SEO, Google Ads, Meta, and websites, without the conversion and creative testing layer.

For roofing contractors specifically

The most directly comparable specialist here: roofing is one of only three trades they work in, and they publish their prices, which almost nobody in this vertical does. The constraint is the $3M–$15M revenue band and the yearly commitment.

Vertical fit score4.0/5
Vertical depth
5
Channel fit
3
Transparency
5
Size fit
3

Minneapolis, Minnesota

$1,000–$4,000/mo depending on service; Local SEO starts at $2,800/mo

Best fit for

Contractors between $3M and $15M in revenue who want published pricing and can commit to a yearly agreement.

Services offered

Local SEOAI/answer engine optimization (AEO)Google Ads and Local Services AdsMeta AdsWebsite design

Things to weigh before signing

  • Requires yearly commitments rather than month-to-month
  • Explicitly scoped to $3M–$15M revenue contractors, so smaller and larger operators are out of range
  • Focused on roofing, HVAC, and plumbing; other trades are not its stated specialty

Self-reported figures (their claims, not verified by us)

  • • 200+ contractors served
  • • $240M+ revenue driven for clients
  • • 175+ five-star Google reviews

Source: hookagency.com (accessed 2026-07-29)

#3

RYNO Strategic Solutions

Widest channel coverage
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How they describe themselves

A digital marketing agency working with the home service trades across North America, built around its proprietary RYNOtrax 2.0 tracking platform and call intelligence.

Why they rank here for roofing contractors

Deep trades specialization across nine-plus verticals with a wide channel surface including CTV, video, and CSR coaching. Transparency scores lowest of the trade specialists: no pricing is published, and reporting is anchored to the proprietary RYNOtrax platform rather than a client-owned stack.

For roofing contractors specifically

Deep trades coverage with the widest channel surface in this lineup, including CTV and call-handler coaching, which matters because roofing leads close on the phone. Weigh that the reporting lives in RYNOtrax rather than in analytics you own.

Vertical fit score3.8/5
Vertical depth
5
Channel fit
5
Transparency
2
Size fit
3

Pricing not published; requires a sales call

Best fit for

Established contractors who want one vendor covering media, website, video, and call-handler training together.

Services offered

Paid media and Local Services AdsSEOWebsite designSocial media and email marketingCTV advertising and video productionRYNOtrax 2.0 tracking platform and call intelligenceCSR (call handler) coaching

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Blue Corona merged into RYNO and now operates under the RYNO brand, so the two are one vendor rather than two options
  • Reporting is anchored to its proprietary platform rather than a client-owned analytics stack

Self-reported figures (their claims, not verified by us)

  • • American Vintage Home: $2.5M revenue and 77:1 ROI in the first eight months
  • • Hometown Plumbing: 72% year-over-year lead growth in the first year
  • • Black-Haak: 200% traffic increase and 70%+ reduction in cost per lead

Source: rynoss.com (accessed 2026-07-29)

#4

Scorpion

Largest by scale
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How they describe themselves

An all-in-one revenue platform combining proprietary technology, advertising, and marketing services, sold as a single managed system rather than standalone channel management.

Why they rank here for roofing contractors

The largest operator here by self-reported scale, with a broad channel and technology surface. Vertical depth scores slightly lower because home services is one of several major verticals alongside legal, medical, and franchise. The platform-and-services bundle typically ties the website, CRM, and reporting layer to the engagement.

For roofing contractors specifically

The enterprise option, and a reasonable one if you run multiple locations or a franchise and want a single platform covering site, CRM, and media. For a single-location roofer it is typically more platform than the problem requires.

Vertical fit score3.5/5
Vertical depth
4
Channel fit
5
Transparency
2
Size fit
3

Lehi, Utah

Pricing not published; requires a sales call

Best fit for

Multi-location operators and franchises that want an all-in-one platform and have the budget for an enterprise engagement.

Services offered

Proprietary marketing technology platformPaid advertisingWebsite design and hostingSEO and local searchReputation managementBusiness intelligence reporting

Things to weigh before signing

  • No pricing, minimum spend, or client-size requirements published; requires a sales conversation
  • Platform-and-services bundle means the website, CRM, and reporting layer are typically tied to the engagement
  • Serves many verticals beyond the trades, so vertical focus is broad rather than exclusive

Self-reported figures (their claims, not verified by us)

  • • 20,000+ businesses helped
  • • $100B+ in revenue generated for clients
  • • 200M+ leads driven for clients

Source: www.scorpion.co (accessed 2026-07-29)

#5

Disruptive Advertising

Strongest audit entry point
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How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for roofing contractors

A well-reviewed generalist performance shop with significant scale in ad spend managed. Vertical depth is the lowest on this list because the offering is industry-agnostic, so trade-specific mechanics (storm-event pacing, LSA review velocity, adjuster timelines) are not part of a published playbook.

For roofing contractors specifically

A credible audit-led second opinion if you already have job-type tracking and storm pacing solved and just want to know whether your media is efficient. They do not publish a roofing-specific playbook, so the trade mechanics stay your responsibility.

Vertical fit score3.3/5
Vertical depth
2
Channel fit
4
Transparency
3
Size fit
4

Pricing not published; requires a sales call

Best fit for

Contractors who already have tracking and operations solved and want an audit-led second opinion on media efficiency.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

How to choose a roofing contractor agency

Roofing is one of the hardest local marketing problems in the trades, and most of the difficulty has nothing to do with ad platforms. It comes from the fact that a roofing company is really selling into two completely different markets at once, and the agencies that struggle are usually the ones that never separated them.

The storm buyer shows up after a hail event. They are anxious, moving fast, and will sign with whoever answers the phone and sounds credible. The retail buyer has a 21-year-old roof, is going to collect three bids over three weeks, and will not seriously consider a $17,000 replacement until somebody puts a monthly financing number in front of them. Those two buyers need different ads, different landing pages, different intake flows, and different attribution. Run them through one campaign and your reporting starts lying to you. A flood of $300 repair calls can make a slow month look busy while your actual cost per sold roof quietly climbs past what the margin can carry.

So when you evaluate the five agencies above, the question is not who has the best case studies. It is who structures the account so you can see cost per qualified inspection and cost per sold roof separately, by job type and by source. Everything else is secondary.

We publish this list, and we are on it at #1. Read the methodology below, then judge the reasoning for yourself. The four other agencies here are real competitors, and we have linked every claim we make about them to their own website.

What actually separates a good roofing contractor agency from a bad one

Separate tracking per job type, not a blended cost per lead
Repair, inspection, insurance claim, retail replacement, and commercial each need their own campaign, landing page, and conversion event. If an agency reports one blended cost per lead, they cannot tell you whether your replacement pipeline is growing or whether you are just buying more cheap repair calls. Ask any agency you talk to how they separate these, and ask to see a sample report before you sign.
Storm-responsive budget pacing instead of a flat monthly spend
Roofing demand is event-driven. A dollar spent in the 48 hours after hail hits your county is worth several times a dollar spent in a quiet March, and the first contractor to respond wins a large share of the jobs. An agency running the same flat budget every month regardless of weather is leaving the highest-intent window on the table. Ask whether they have pause-and-surge rules tied to storm alerts, and who is watching them on a Saturday.
Call tracking on every source, including Local Services Ads
Most roofing leads arrive by phone, which means an agency without tracked numbers on every campaign, landing page, and LSA profile is guessing. Since Google began requiring a verified Business Profile for LSAs and routing LSA reviews through it, review velocity is a direct ranking signal too, so whoever runs your ads needs to be managing the Business Profile, not treating it as a static listing.
Whether you keep the tracking, the website, and the data
Several agencies in this vertical bundle the website, CRM, and reporting into a proprietary platform. That can genuinely simplify operations, but it also means leaving takes your historical data and lead flow with it. This is not automatically bad. It is a real tradeoff worth pricing before you sign, not after.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum.ai ranked first on a list Sagum.ai publishes?

Because we publish it. This is our competitive comparison, not an independent review, and you should read it that way. What we can defend is the reasoning: the methodology is published, the fit scores are broken into four dimensions you can check against each agency's own website, and rank order is calculated from those scores rather than assigned. If you disagree with a score, the inputs are all visible. We also do not publish satisfaction ratings or review scores for our competitors, because we have not audited their client results and would not present a number we could not support.

What should a roofing company expect to spend on ads per month?

Competitive roofing markets generally require a floor in the low thousands per month before the account generates enough data to optimize, and cost per lead climbs substantially during peak storm season when every contractor in the county is bidding on the same keywords. Below that floor you tend to get too few leads to run a consistent sales operation and too little data for any agency to improve the account. Exact numbers depend heavily on your market, so treat any agency quoting a national average without asking about your service area with some caution.

Should I run Google Local Services Ads or Google Search first?

Most roofing operators get there faster with Local Services Ads, because it is pay-per-lead, carries the Google Guaranteed badge, and appears above paid search results. Google now requires a verified Business Profile to run LSAs and routes LSA reviews through that profile, which makes review velocity a direct ranking input. Search campaigns work well alongside LSAs, but they need tight negative keyword lists to keep low-ticket repair queries out of your replacement campaigns.

How quickly does lead response time actually matter in roofing?

It is one of the largest single levers in the vertical. A large share of roofing leads go to whichever contractor responds first, and during a storm event the window is measured in minutes, not hours. This is why after-hours coverage matters more here than in most trades. Form fills that sit unanswered overnight during a hail event are usually gone by morning. Any agency you hire should be able to tell you what happens to a lead at 9pm on a Saturday.

What is the difference between cost per lead and cost per sold roof, and why does it matter?

Cost per lead counts anyone who called or filled out a form, including $300 repair inquiries. Cost per sold roof divides your ad spend by the replacement jobs you actually closed. The two can move in opposite directions: a campaign that drives cheap repair calls will improve your cost per lead while your cost per sold roof gets worse. Since replacement work carries the margin, cost per sold roof, segmented by job type and source, is the number that should govern budget decisions.

See what roofing contractor marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.