TopExpertPicks

Top 5 Kitchen Remodeling Ad Agencies

A vertical-fit comparison of five ad agencies that work with kitchen remodelers, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for remodeling and installation companies. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best overall fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for kitchen remodelers

Builds the engagement around the in-home appointment rather than the form fill: separate tracking for issued versus sat appointments, financing-aware creative, and follow-up automation that protects show rate. Scores highest on channel fit because design-led creative, landing pages, and attribution sit inside one scope.

For kitchen remodelers specifically

We set the attribution window to the real decision cycle and test it with holdouts, put local project proof into the creative rotation rather than leaving it on the website, and measure cost per qualified design consultation instead of form fills.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Remodelers and installers who want cost per sat appointment, not cost per lead, as the governing number.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Builder Funnel

Deepest remodeler focus
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How they describe themselves

A marketing agency working exclusively with design-build remodelers and custom home builders, combining digital marketing, website design, and strategic marketing consulting.

Why they rank here for kitchen remodelers

The only agency here working exclusively with design-build remodelers and custom home builders, which earns the top vertical depth score. Transparency is mid-range: case studies and a program price are published, but there is no ongoing rate card. Paid social and performance creative testing are not in the published service list.

For kitchen remodelers specifically

Design-build remodelers and custom builders are their exclusive focus, which makes the long consultative sales cycle native to how they work. Paid social and performance creative testing are not in their published service list, so the channel mix is narrower.

Vertical fit score4.0/5
Vertical depth
5
Channel fit
4
Transparency
3
Size fit
4

Pricing not published; requires a sales call

Best fit for

Design-build remodelers and custom builders who want a partner working only in their business model.

Services offered

Digital marketingGoogle AdsSEO and organic lead generationWebsite designStrategic marketing consulting

Things to weigh before signing

  • No standard rate card published; the site advertises a program framed as a "$60K value for only $15K" rather than ongoing pricing
  • Scoped to design-build remodelers and custom builders, so trade contractors outside that model are not the stated focus
  • Paid social and performance creative testing are not featured in the published service list

Self-reported figures (their claims, not verified by us)

  • • Over $200 million in sales generated for clients
  • • Clients stay with them 4x longer than the average agency
  • • Case study: $6.55M in potential revenue via Google Ads
  • • Case study: 75 organic leads in 60 days
  • • References 15 years of operation

Source: www.builderfunnel.com (accessed 2026-07-29)

#3

Scorpion

Largest by scale
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How they describe themselves

An all-in-one revenue platform combining proprietary technology, advertising, and marketing services, sold as a single managed system rather than standalone channel management.

Why they rank here for kitchen remodelers

The largest operator in this comparison by self-reported scale, with a franchise and multi-location practice that fits the dealer networks common in windows, baths, and tubs. Vertical depth scores lower because remodeling is not among its listed home service verticals, which run to HVAC, plumbing, electrical, roofing, pest control, and landscaping.

For kitchen remodelers specifically

Strongest as a platform for multi-location and franchise operators wanting site, CRM, and media in one system. Remodeling is not among its listed verticals, so expect scale and technology rather than kitchen-specific playbooks.

Vertical fit score3.3/5
Vertical depth
3
Channel fit
5
Transparency
2
Size fit
3

Lehi, Utah

Pricing not published; requires a sales call

Best fit for

Franchise and dealer-network operators that want one platform covering site, CRM, and media across locations.

Services offered

Proprietary marketing technology platformPaid advertisingWebsite design and hostingSEO and local searchReputation managementBusiness intelligence reporting

Things to weigh before signing

  • No pricing, minimum spend, or client-size requirements published; requires a sales conversation
  • Platform-and-services bundle means the website, CRM, and reporting layer are typically tied to the engagement
  • Serves many verticals beyond the trades, so vertical focus is broad rather than exclusive

Self-reported figures (their claims, not verified by us)

  • • 20,000+ businesses helped
  • • $100B+ in revenue generated for clients
  • • 200M+ leads driven for clients

Source: www.scorpion.co (accessed 2026-07-29)

#4

Hibu

Broadest local coverage
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How they describe themselves

A local marketing provider selling an integrated product, Hibu One, that bundles advertising, SEO, listings, reviews, and a website into a single managed package for small local businesses.

Why they rank here for kitchen remodelers

Explicitly lists a Building and Home Improvement vertical and bundles ads, SEO, listings, reviews, and a website into one managed product, which suits an operator with no internal marketing staff. Its published performance figures are cumulative across the whole client base rather than per client, so they are difficult to evaluate.

For kitchen remodelers specifically

A bundled option for a smaller operator with no internal marketing staff, covering ads, SEO, listings, reviews, and website in one product. Cumulative client-wide figures make its published results hard to translate to your situation.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
3

Pricing not published; requires a sales call

Best fit for

Smaller local operators who want one bundled product instead of assembling several vendors.

Services offered

Ad campaignsOrganic and SEO marketingListings managementReview generation and reputation managementMarketing automationWebsite designAll-in-one reporting dashboard

Things to weigh before signing

  • No published pricing; the site references custom pricing and directs prospects to request a demo
  • Serves a very wide range of local business categories, so no single trade is a stated specialty
  • Published figures are cumulative across the entire client base rather than per-client results
  • Bundled product means the website and reporting layer are typically part of the package

Self-reported figures (their claims, not verified by us)

  • • 898,396,215 visits to client websites (cumulative across all clients)
  • • 719,610,315 ad clicks (cumulative across all clients)
  • • 27,154,421 calls from search campaigns (cumulative across all clients)

Source: www.hibu.com (accessed 2026-07-29)

#5

Disruptive Advertising

Strongest audit entry point
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How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for kitchen remodelers

A well-reviewed generalist with significant spend under management and an audit-led entry point. Both vertical depth and size fit score lowest here: the offering is industry-agnostic, so the appointment economics specific to remodeling are not a published playbook, and the stated onboarding cadence suits larger accounts.

For kitchen remodelers specifically

Most useful as an audit of an account you already run, particularly if you suspect waste in high-CPC design keywords. Long-cycle remodeling attribution is not a published specialty.

Vertical fit score2.8/5
Vertical depth
2
Channel fit
4
Transparency
3
Size fit
2

Pricing not published; requires a sales call

Best fit for

Remodelers who want an independent audit of an existing account before changing management.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

How to choose a kitchen remodeling agency

Kitchen remodeling has the longest decision cycle and the highest ticket in residential remodeling, and both facts break the tools most agencies bring to it. A $40,000 to $80,000 project involves two decision makers, months of deliberation, a Pinterest board, three bids, and at least one argument about whether to move the sink. None of that fits inside a 30-day attribution window.

The practical consequence is that kitchen remodeling accounts are chronically mismeasured. The homeowner who spent eight weeks reading your project galleries and watching your walkthrough videos eventually searches your company name and fills out a form, and the report credits brand search for the whole thing. Cut the upper-funnel work that actually built the trust and the pipeline dries up two months later, long after anyone connects the two events.

The other thing that separates this category is that design credibility does the selling. A homeowner is inviting you to demolish the most-used room in their house, and the portfolio, the process explanation, and the specificity of your local project photos carry more weight than any offer. When you weigh the five agencies above, look for who treats the long cycle and the design proof as the core problem rather than an afterthought.

What actually separates a good kitchen remodeling agency from a bad one

An attribution window that matches a months-long decision
If the conversion window is shorter than the real cycle, the report will credit the final branded search and hide everything that created the demand. That leads directly to cutting the campaigns doing the work. Ask what window the agency uses, how they measure the contribution of upper-funnel activity, and whether they have ever run a holdout to check.
Design proof, specific and local
Generic stock kitchens convince nobody at this price point. Real projects, in recognizable local styles and neighborhoods, with before-and-after depth, are the asset that moves a homeowner from browsing to booking. Ask who produces that content, how often it is refreshed, and whether it is used in the ads or only on the website.
Cost per qualified design consultation
The meaningful conversion is a consultation with a homeowner who owns the property, has a realistic budget, and brings both decision makers. Ask whether the agency tracks consultations rather than form fills, and whether they screen for scope before a designer commits an evening to the appointment.
Budget-range setting before the first meeting
The single most common waste in this category is a designer spending two hours with a homeowner who expected a full kitchen for $15,000. Setting an honest range in the ads and the intake process costs lead volume and dramatically improves consultation quality. Ask how price expectation is handled before the appointment rather than during it.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it. This is our competitive comparison, not an independent review, and you should read it that way. What we can defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is calculated from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We also publish no satisfaction ratings or review scores for our competitors, because we have not audited their client results.

Why does brand search get credit for all my kitchen leads?

Because it is the last step in a long journey, and default attribution rewards the last step. A homeowner who discovers you through a project gallery, follows you for six weeks, then searches your name and converts will show up as a branded search win. This is the central measurement problem in the category, and the practical test is a geographic holdout: pause upper-funnel activity in matched markets and see whether branded search volume falls a month or two later.

Do I need to publish price ranges to advertise kitchen remodeling?

You do not have to publish exact prices, but setting some expectation before the consultation is usually worth the lead volume it costs. Kitchen projects have an enormous range, and a homeowner with a $15,000 expectation and a $60,000 scope wastes a designer’s evening and leaves both sides frustrated. A stated starting point or typical range filters that out earlier and improves close rate on the appointments you do sit.

How much does the project portfolio actually matter?

At this price point it is one of the primary conversion assets rather than a supporting one. Homeowners are evaluating whether you can be trusted to demolish and rebuild their kitchen, and specific local projects answer that better than any claim about years in business. The operators who win in competitive markets generally treat photography and project documentation as an ongoing marketing cost, not an occasional favor from a job site foreman.

Should kitchen and bathroom remodeling share campaigns?

They should be separated at minimum at the campaign and landing page level, because ticket size, decision length, and objections all differ. Bathroom projects convert faster and respond well to fixed-price and financing framing. Kitchen projects need design credibility and a longer nurture. Sharing a budget between them usually means the faster-converting bathroom work quietly absorbs the spend while kitchen pipeline stalls.

See what kitchen remodeling marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.