TopExpertPicks

Top 5 Insulation Contractor Ad Agencies

A vertical-fit comparison of five ad agencies that work with insulation contractors, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for remodeling and installation companies. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best overall fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for insulation contractors

Builds the engagement around the in-home appointment rather than the form fill: separate tracking for issued versus sat appointments, financing-aware creative, and follow-up automation that protects show rate. Scores highest on channel fit because design-led creative, landing pages, and attribution sit inside one scope.

For insulation contractors specifically

We build the campaigns around the symptoms homeowners actually search, comfort complaints and energy bills, use the assessment as the conversion event with its own value, and keep rebate eligibility current by market.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Remodelers and installers who want cost per sat appointment, not cost per lead, as the governing number.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Builder Funnel

Deepest remodeler focus
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How they describe themselves

A marketing agency working exclusively with design-build remodelers and custom home builders, combining digital marketing, website design, and strategic marketing consulting.

Why they rank here for insulation contractors

The only agency here working exclusively with design-build remodelers and custom home builders, which earns the top vertical depth score. Transparency is mid-range: case studies and a program price are published, but there is no ongoing rate card. Paid social and performance creative testing are not in the published service list.

For insulation contractors specifically

Their remodeler and custom builder client base is a genuine adjacent referral channel for insulation work, and they understand that buyer well. Their published services are weighted to web, SEO, and Google Ads.

Vertical fit score4.0/5
Vertical depth
5
Channel fit
4
Transparency
3
Size fit
4

Pricing not published; requires a sales call

Best fit for

Design-build remodelers and custom builders who want a partner working only in their business model.

Services offered

Digital marketingGoogle AdsSEO and organic lead generationWebsite designStrategic marketing consulting

Things to weigh before signing

  • No standard rate card published; the site advertises a program framed as a "$60K value for only $15K" rather than ongoing pricing
  • Scoped to design-build remodelers and custom builders, so trade contractors outside that model are not the stated focus
  • Paid social and performance creative testing are not featured in the published service list

Self-reported figures (their claims, not verified by us)

  • • Over $200 million in sales generated for clients
  • • Clients stay with them 4x longer than the average agency
  • • Case study: $6.55M in potential revenue via Google Ads
  • • Case study: 75 organic leads in 60 days
  • • References 15 years of operation

Source: www.builderfunnel.com (accessed 2026-07-29)

#3

Scorpion

Largest by scale
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How they describe themselves

An all-in-one revenue platform combining proprietary technology, advertising, and marketing services, sold as a single managed system rather than standalone channel management.

Why they rank here for insulation contractors

The largest operator in this comparison by self-reported scale, with a franchise and multi-location practice that fits the dealer networks common in windows, baths, and tubs. Vertical depth scores lower because remodeling is not among its listed home service verticals, which run to HVAC, plumbing, electrical, roofing, pest control, and landscaping.

For insulation contractors specifically

Best where you operate multiple locations or as part of a franchise and want a single platform. Insulation is not among its listed verticals, so expect platform and scale rather than category-specific approaches.

Vertical fit score3.3/5
Vertical depth
3
Channel fit
5
Transparency
2
Size fit
3

Lehi, Utah

Pricing not published; requires a sales call

Best fit for

Franchise and dealer-network operators that want one platform covering site, CRM, and media across locations.

Services offered

Proprietary marketing technology platformPaid advertisingWebsite design and hostingSEO and local searchReputation managementBusiness intelligence reporting

Things to weigh before signing

  • No pricing, minimum spend, or client-size requirements published; requires a sales conversation
  • Platform-and-services bundle means the website, CRM, and reporting layer are typically tied to the engagement
  • Serves many verticals beyond the trades, so vertical focus is broad rather than exclusive

Self-reported figures (their claims, not verified by us)

  • • 20,000+ businesses helped
  • • $100B+ in revenue generated for clients
  • • 200M+ leads driven for clients

Source: www.scorpion.co (accessed 2026-07-29)

#4

Hibu

Broadest local coverage
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How they describe themselves

A local marketing provider selling an integrated product, Hibu One, that bundles advertising, SEO, listings, reviews, and a website into a single managed package for small local businesses.

Why they rank here for insulation contractors

Explicitly lists a Building and Home Improvement vertical and bundles ads, SEO, listings, reviews, and a website into one managed product, which suits an operator with no internal marketing staff. Its published performance figures are cumulative across the whole client base rather than per client, so they are difficult to evaluate.

For insulation contractors specifically

A bundled option for smaller operators wanting ads, SEO, listings, reviews, and website in one product, with the caveat that its published figures are cumulative across all clients.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
3

Pricing not published; requires a sales call

Best fit for

Smaller local operators who want one bundled product instead of assembling several vendors.

Services offered

Ad campaignsOrganic and SEO marketingListings managementReview generation and reputation managementMarketing automationWebsite designAll-in-one reporting dashboard

Things to weigh before signing

  • No published pricing; the site references custom pricing and directs prospects to request a demo
  • Serves a very wide range of local business categories, so no single trade is a stated specialty
  • Published figures are cumulative across the entire client base rather than per-client results
  • Bundled product means the website and reporting layer are typically part of the package

Self-reported figures (their claims, not verified by us)

  • • 898,396,215 visits to client websites (cumulative across all clients)
  • • 719,610,315 ad clicks (cumulative across all clients)
  • • 27,154,421 calls from search campaigns (cumulative across all clients)

Source: www.hibu.com (accessed 2026-07-29)

#5

Disruptive Advertising

Strongest audit entry point
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How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for insulation contractors

A well-reviewed generalist with significant spend under management and an audit-led entry point. Both vertical depth and size fit score lowest here: the offering is industry-agnostic, so the appointment economics specific to remodeling are not a published playbook, and the stated onboarding cadence suits larger accounts.

For insulation contractors specifically

An audit-led generalist, which fits less well here than in most trades, because the core challenge in insulation is demand creation rather than efficiency in existing campaigns.

Vertical fit score2.8/5
Vertical depth
2
Channel fit
4
Transparency
3
Size fit
2

Pricing not published; requires a sales call

Best fit for

Remodelers who want an independent audit of an existing account before changing management.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

How to choose a insulation contractor agency

Insulation has a demand problem that most home improvement trades do not. Homeowners do not wake up wanting insulation. They wake up with a room that never gets warm, an upstairs that is ten degrees hotter than downstairs, or a utility bill that jumped. Almost nobody searches for the solution by name, which means an account built purely to capture existing search demand will find a small and expensive pool.

That makes insulation partly a demand generation problem rather than a demand capture problem, and it is why so many insulation contractors conclude that paid advertising does not work for them. Bidding on insulation keywords in a market where few people search them produces exactly the disappointing result you would expect. The demand is real, but it is expressed as a comfort complaint or an energy bill complaint, not as a product query.

The other lever is that this category is unusually rebate-driven and unusually often bundled with an energy audit or HVAC work. Utility and state programs can cover a meaningful share of project cost, and the audit is frequently the natural entry point. When weighing the five agencies above, look for who understands that the campaign has to create the connection between a symptom and your service.

What actually separates a good insulation contractor agency from a bad one

Targeting the symptom, not the product name
Homeowners search for cold rooms, high energy bills, uneven temperatures, and ice dams. They do not search for attic insulation R-values. An agency that only builds product-term campaigns will report that demand is too thin to work with. Ask how they plan to reach a homeowner who has the problem but does not know your service is the answer.
The energy audit as the conversion event
An audit or assessment is a much easier first commitment than an insulation project and it qualifies the home at the same time. Ask whether the agency structures the funnel around booking assessments, and how those assessments convert to projects, because that ratio determines what an assessment is worth.
Rebate and incentive programs tracked accurately
Utility, state, and federal programs vary by location and change on their own timelines, and they can shift a homeowner’s effective price substantially. Stale or inapplicable rebate claims damage trust at the assessment. Ask who monitors program eligibility and how quickly the creative reflects changes.
Whether adjacent trades are treated as a channel
Insulation work often arrives alongside HVAC replacement, roofing, or remodeling, and the contractors doing that work are a real acquisition channel. An account that ignores trade referral entirely is leaving a comparatively cheap source of qualified projects untouched. Ask whether the strategy includes anything beyond consumer search.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it. This is our competitive comparison, not an independent review, and you should read it that way. What we can defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is calculated from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We also publish no satisfaction ratings or review scores for our competitors, because we have not audited their client results.

Why do insulation search campaigns produce so little volume?

Because very few homeowners search for insulation. They search for the symptom: a cold bedroom, a hot second floor, a utility bill that doubled, ice on the eaves. Product-term campaigns compete for a small pool of already-educated buyers, which is why they look expensive and thin. Reaching the much larger group experiencing the problem requires targeting the complaint and explaining the connection, which is closer to demand generation than search capture.

Should we lead with the energy audit instead of the insulation project?

Usually yes. An assessment is a small commitment for the homeowner, gives you the information needed to quote accurately, and lets you demonstrate expertise before asking for a project decision. The key is knowing your assessment-to-project conversion rate, because that is what tells you how much an assessment is actually worth and therefore how hard you can bid for one.

How much do rebates change the sales conversation?

Often quite a lot, because they can move a project from discretionary to obviously worthwhile. That is exactly why accuracy matters: eligibility varies by utility, state, home type, and program year, and a homeowner who was promised a rebate they do not qualify for will question your competence on everything else. Current and correct beats generous and approximate.

Is it worth marketing to HVAC and roofing contractors?

For many insulation contractors it is one of the better channels available, because those trades are already inside the home, already discussing comfort and energy, and often encounter insulation deficiencies as part of their own work. It is a slower relationship-driven path than consumer advertising and it needs to be measured separately, but the qualified project cost is frequently lower than paid search in a category where search demand is thin.

See what insulation contractor marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

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Goes to sagum.ai, the company that publishes this page.