TopExpertPicks

Top 5 HVAC Ad Agencies

A vertical-fit comparison of five ad agencies that work with HVAC contractors, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for roofing, HVAC, and plumbing contractors. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best overall fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for hvac companies

Runs a dedicated playbook per trade rather than one "home services" template, and treats attribution as the first deliverable: separate tracked numbers per job type so repair calls never get averaged in with replacements. Scores highest on channel fit because tracking, creative, landing pages, and AI-assisted lead response are in scope rather than sold separately.

For hvac companies specifically

We split repair, replacement, and plan enrollment into separate campaigns and conversion events on day one, weight plan enrollments at their real multi-year value, and tie budget surge rules to the forecast rather than the calendar.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Contractors who want cost per sold job, not blended cost per lead, as the number the engagement is judged on.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Hook Agency

Only one publishing pricesPublishes pricing
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How they describe themselves

A contractor-focused digital marketing agency working exclusively with roofing, HVAC, and plumbing companies, with service pricing published openly on its website.

Why they rank here for hvac companies

The only agency on this list that publishes its prices openly, which earns it the top transparency score. Works exclusively with roofing, HVAC, and plumbing contractors, so vertical depth is genuinely high. Channel fit is narrower: the published offering is SEO, Google Ads, Meta, and websites, without the conversion and creative testing layer.

For hvac companies specifically

HVAC is one of only three trades they work in, and they publish their prices, which is rare here. The constraints are the $3M to $15M revenue band and the yearly commitment.

Vertical fit score4.0/5
Vertical depth
5
Channel fit
3
Transparency
5
Size fit
3

Minneapolis, Minnesota

$1,000–$4,000/mo depending on service; Local SEO starts at $2,800/mo

Best fit for

Contractors between $3M and $15M in revenue who want published pricing and can commit to a yearly agreement.

Services offered

Local SEOAI/answer engine optimization (AEO)Google Ads and Local Services AdsMeta AdsWebsite design

Things to weigh before signing

  • Requires yearly commitments rather than month-to-month
  • Explicitly scoped to $3M–$15M revenue contractors, so smaller and larger operators are out of range
  • Focused on roofing, HVAC, and plumbing; other trades are not its stated specialty

Self-reported figures (their claims, not verified by us)

  • • 200+ contractors served
  • • $240M+ revenue driven for clients
  • • 175+ five-star Google reviews

Source: hookagency.com (accessed 2026-07-29)

#3

RYNO Strategic Solutions

Widest channel coverage
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How they describe themselves

A digital marketing agency working with the home service trades across North America, built around its proprietary RYNOtrax 2.0 tracking platform and call intelligence.

Why they rank here for hvac companies

Deep trades specialization across nine-plus verticals with a wide channel surface including CTV, video, and CSR coaching. Transparency scores lowest of the trade specialists: no pricing is published, and reporting is anchored to the proprietary RYNOtrax platform rather than a client-owned stack.

For hvac companies specifically

HVAC is a core listed trade with the widest channel surface in this lineup, including CTV and call-handler coaching, which matters when the close happens on the phone. Weigh that the reporting lives in RYNOtrax rather than in analytics you own.

Vertical fit score3.8/5
Vertical depth
5
Channel fit
5
Transparency
2
Size fit
3

Pricing not published; requires a sales call

Best fit for

Established contractors who want one vendor covering media, website, video, and call-handler training together.

Services offered

Paid media and Local Services AdsSEOWebsite designSocial media and email marketingCTV advertising and video productionRYNOtrax 2.0 tracking platform and call intelligenceCSR (call handler) coaching

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Blue Corona merged into RYNO and now operates under the RYNO brand, so the two are one vendor rather than two options
  • Reporting is anchored to its proprietary platform rather than a client-owned analytics stack

Self-reported figures (their claims, not verified by us)

  • • American Vintage Home: $2.5M revenue and 77:1 ROI in the first eight months
  • • Hometown Plumbing: 72% year-over-year lead growth in the first year
  • • Black-Haak: 200% traffic increase and 70%+ reduction in cost per lead

Source: rynoss.com (accessed 2026-07-29)

#4

Scorpion

Largest by scale
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How they describe themselves

An all-in-one revenue platform combining proprietary technology, advertising, and marketing services, sold as a single managed system rather than standalone channel management.

Why they rank here for hvac companies

The largest operator here by self-reported scale, with a broad channel and technology surface. Vertical depth scores slightly lower because home services is one of several major verticals alongside legal, medical, and franchise. The platform-and-services bundle typically ties the website, CRM, and reporting layer to the engagement.

For hvac companies specifically

A reasonable fit if you run several locations or a franchise and want one platform covering site, CRM, and media. For a single-location shop it is usually more platform than the problem calls for.

Vertical fit score3.5/5
Vertical depth
4
Channel fit
5
Transparency
2
Size fit
3

Lehi, Utah

Pricing not published; requires a sales call

Best fit for

Multi-location operators and franchises that want an all-in-one platform and have the budget for an enterprise engagement.

Services offered

Proprietary marketing technology platformPaid advertisingWebsite design and hostingSEO and local searchReputation managementBusiness intelligence reporting

Things to weigh before signing

  • No pricing, minimum spend, or client-size requirements published; requires a sales conversation
  • Platform-and-services bundle means the website, CRM, and reporting layer are typically tied to the engagement
  • Serves many verticals beyond the trades, so vertical focus is broad rather than exclusive

Self-reported figures (their claims, not verified by us)

  • • 20,000+ businesses helped
  • • $100B+ in revenue generated for clients
  • • 200M+ leads driven for clients

Source: www.scorpion.co (accessed 2026-07-29)

#5

Disruptive Advertising

Strongest audit entry point
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How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for hvac companies

A well-reviewed generalist performance shop with significant scale in ad spend managed. Vertical depth is the lowest on this list because the offering is industry-agnostic, so trade-specific mechanics (storm-event pacing, LSA review velocity, adjuster timelines) are not part of a published playbook.

For hvac companies specifically

A credible second opinion if your repair-versus-replacement tracking and seasonal pacing already work and you just want to know whether the media is efficient. Seasonal HVAC mechanics are not part of a published playbook.

Vertical fit score3.3/5
Vertical depth
2
Channel fit
4
Transparency
3
Size fit
4

Pricing not published; requires a sales call

Best fit for

Contractors who already have tracking and operations solved and want an audit-led second opinion on media efficiency.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

How to choose a hvac agency

An HVAC company is really three businesses wearing one logo. There is emergency repair, which arrives in a heat wave at 8pm and closes on whoever answers. There is system replacement, which is the margin, runs $8,000 to $20,000, and needs a financing number before a homeowner will keep listening. And there is the maintenance plan, which is the least glamorous line on the P&L and quietly the most valuable, because a plan member calls you instead of Googling next time.

Most HVAC advertising problems trace back to reporting that blends all three. A hot week fills the phones with $180 capacitor calls, your cost per lead looks excellent, and nobody notices that replacement quotes are flat. Then October arrives, volume drops, and you find out the campaigns that looked cheapest were the ones filling the schedule with repairs your techs could not upsell.

The other half of the problem is that demand is a weather function, not a monthly average. The first extended heat wave and the first hard freeze are worth several ordinary weeks combined, and a flat budget spends the same on both. When you evaluate the five agencies above, the questions that matter are whether they separate repair from replacement from plan enrollment, whether budget moves with the forecast, and whether anybody is awake when the phone rings after hours.

What actually separates a good hvac agency from a bad one

Separate tracking for repair, replacement, and maintenance plans
These three have completely different ticket sizes and completely different value. A blended cost per lead cannot tell you whether your replacement pipeline is healthy, because repair volume masks it. Ask any prospective agency to show you a report that splits the three, and ask what they do differently when the mix shifts toward repair.
Budget that moves with the weather forecast, not the calendar
Demand in this trade is event-driven. The first sustained heat wave or hard freeze produces more searches in three days than a mild fortnight does, and the operator already running at full spend captures it while a competitor is still requesting a budget change. Ask whether they have surge rules tied to forecast data and who is monitoring them on a weekend.
Maintenance plan value inside the acquisition math
A plan member is worth several years of repeat revenue and a much higher replacement close rate later. If an agency evaluates a plan enrollment at the same value as a one-time repair call, it will underinvest in the campaigns that build the annuity. Ask whether plan enrollments carry a separate value in the bidding, and what number they use.
After-hours answer rate, because that is when the emergencies happen
Systems fail at night and on weekends, and that is exactly when the buyer is least patient. Ad spend that produces a call into voicemail is spend you donated to whoever picks up next. Ask what happens to a 9pm August call and whether the answer involves a person, an AI receptionist, or an answering machine.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it. This is our competitive comparison, not an independent review, and you should read it that way. What we can defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is calculated from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We also publish no satisfaction ratings or review scores for our competitors, because we have not audited their client results.

How should HVAC ad budget change between peak and shoulder season?

Materially, and in both directions. Peak weeks justify spending well above your monthly average because intent is concentrated and the first responder wins a disproportionate share. Shoulder season is where replacement and maintenance-plan campaigns earn their keep, since the homeowner replacing a 15-year-old system in April is deliberate rather than desperate. An agency running the same number every month is leaving the peak on the table and overpaying for low-intent clicks in the quiet weeks.

Are Local Services Ads worth it for HVAC?

For most operators, yes, and usually before Search. Local Services Ads are pay-per-lead, carry the Google Guaranteed badge, and sit above paid search results. Google requires a verified Business Profile to run them and routes their reviews through that profile, which makes review velocity a direct ranking input. Search campaigns work alongside them but need disciplined negative keyword lists so repair queries stay out of replacement campaigns.

Why do my leads look cheap while replacement sales stay flat?

Almost always because repair volume is diluting the average. Emergency repair queries are cheaper and far more numerous than replacement research queries, so a blended cost per lead improves as repair share grows even when high-ticket work is shrinking. The fix is structural rather than tactical: separate campaigns, separate conversion events, separate reporting, and negative keywords keeping the two from bleeding into each other.

Should maintenance plan sign-ups get their own campaigns?

They should at least get their own conversion event and their own value, and often their own campaigns. A plan member reduces future acquisition cost, raises replacement close rate, and smooths shoulder-season revenue. Treating an enrollment as equivalent to a one-time service call understates it enough that the bidding will systematically starve it.

See what hvac marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.