TopExpertPicks

Top 5 Home Solar Ad Agencies

A vertical-fit comparison of five ad agencies that work with home solar installers, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for recurring and route-based home services. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best overall fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for home solar installers

Optimizes to the number these businesses actually run on, which is cost per new recurring account measured against retention rather than cost per one-time job. Route density, seasonal surge pacing, and plan-versus-onetime creative are handled inside one scope alongside the tracking.

For home solar installers specifically

We push roof and credit qualification as early in the funnel as it will tolerate, report cost per closed install rather than per lead, and build owned demand so you are not racing three other installers to the same purchased lead.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Operators whose growth depends on recurring plan accounts rather than one-time job volume.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

RYNO Strategic Solutions

Widest channel coverage
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How they describe themselves

A digital marketing agency working with the home service trades across North America, built around its proprietary RYNOtrax 2.0 tracking platform and call intelligence.

Why they rank here for home solar installers

Explicitly serves pest control, restoration, and solar among its listed trades, with the widest channel surface in this lineup including CTV, video production, and call-handler coaching. Transparency scores lowest: no pricing is published and reporting is anchored to the proprietary RYNOtrax platform rather than a client-owned stack.

For home solar installers specifically

Solar is explicitly one of their listed trades, and the wide channel surface including CTV suits a category that needs both awareness and capture. Weigh that no pricing is published and reporting is anchored to RYNOtrax rather than a client-owned stack.

Vertical fit score3.8/5
Vertical depth
5
Channel fit
5
Transparency
2
Size fit
3

Pricing not published; requires a sales call

Best fit for

Established operators who want media, website, video, and call-handler training from one vendor.

Services offered

Paid media and Local Services AdsSEOWebsite designSocial media and email marketingCTV advertising and video productionRYNOtrax 2.0 tracking platform and call intelligenceCSR (call handler) coaching

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Blue Corona merged into RYNO and now operates under the RYNO brand, so the two are one vendor rather than two options
  • Reporting is anchored to its proprietary platform rather than a client-owned analytics stack

Self-reported figures (their claims, not verified by us)

  • • American Vintage Home: $2.5M revenue and 77:1 ROI in the first eight months
  • • Hometown Plumbing: 72% year-over-year lead growth in the first year
  • • Black-Haak: 200% traffic increase and 70%+ reduction in cost per lead

Source: rynoss.com (accessed 2026-07-29)

#3

Scorpion

Largest by scale
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How they describe themselves

An all-in-one revenue platform combining proprietary technology, advertising, and marketing services, sold as a single managed system rather than standalone channel management.

Why they rank here for home solar installers

Lists pest control among its home service verticals and brings the largest self-reported scale here, with a platform bundling site, CRM, and reporting. Vertical depth scores just below RYNO because the practice spans legal, medical, and franchise work alongside home services.

For home solar installers specifically

A fit for larger multi-market installers wanting one platform across site, CRM, and media. Solar is not among its named home service verticals, so the strength here is scale and technology.

Vertical fit score3.5/5
Vertical depth
4
Channel fit
5
Transparency
2
Size fit
3

Lehi, Utah

Pricing not published; requires a sales call

Best fit for

Multi-location operators and franchises with the budget for an enterprise platform engagement.

Services offered

Proprietary marketing technology platformPaid advertisingWebsite design and hostingSEO and local searchReputation managementBusiness intelligence reporting

Things to weigh before signing

  • No pricing, minimum spend, or client-size requirements published; requires a sales conversation
  • Platform-and-services bundle means the website, CRM, and reporting layer are typically tied to the engagement
  • Serves many verticals beyond the trades, so vertical focus is broad rather than exclusive

Self-reported figures (their claims, not verified by us)

  • • 20,000+ businesses helped
  • • $100B+ in revenue generated for clients
  • • 200M+ leads driven for clients

Source: www.scorpion.co (accessed 2026-07-29)

#4

Hibu

Broadest local coverage
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How they describe themselves

A local marketing provider selling an integrated product, Hibu One, that bundles advertising, SEO, listings, reviews, and a website into a single managed package for small local businesses.

Why they rank here for home solar installers

Bundles ads, SEO, listings, reviews, and a website into a single managed product aimed at local businesses, which fits a route-based operator without internal marketing staff. Published figures are cumulative across all clients rather than per client, and no single trade is a stated specialty.

For home solar installers specifically

A bundled option for a smaller regional installer without marketing staff. Its published figures are cumulative across all clients, which makes them hard to evaluate for a high-CAC category like this.

Vertical fit score3.3/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
4

Pricing not published; requires a sales call

Best fit for

Smaller route-based operators who want one bundled product rather than several vendors.

Services offered

Ad campaignsOrganic and SEO marketingListings managementReview generation and reputation managementMarketing automationWebsite designAll-in-one reporting dashboard

Things to weigh before signing

  • No published pricing; the site references custom pricing and directs prospects to request a demo
  • Serves a very wide range of local business categories, so no single trade is a stated specialty
  • Published figures are cumulative across the entire client base rather than per-client results
  • Bundled product means the website and reporting layer are typically part of the package

Self-reported figures (their claims, not verified by us)

  • • 898,396,215 visits to client websites (cumulative across all clients)
  • • 719,610,315 ad clicks (cumulative across all clients)
  • • 27,154,421 calls from search campaigns (cumulative across all clients)

Source: www.hibu.com (accessed 2026-07-29)

#5

Disruptive Advertising

Strongest audit entry point
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How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for home solar installers

Audit-led generalist with strong review volume and significant spend under management. Vertical depth is the lowest here because the offering is industry-agnostic, so recurring-plan economics and seasonal pest or storm surges are not part of a published playbook.

For home solar installers specifically

Worth considering as an audit given how expensive waste is here, provided the qualification and install-level tracking are already in place.

Vertical fit score3.0/5
Vertical depth
2
Channel fit
4
Transparency
3
Size fit
3

Pricing not published; requires a sales call

Best fit for

Operators with tracking already solved who want a second opinion on media efficiency.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

How to choose a home solar agency

Residential solar has one of the highest customer acquisition costs in home services, and the reason is not click prices. It is disqualification. A homeowner has to own the property, have a roof suitable in age, pitch, and shading, have usage high enough to justify a system, and qualify for financing. Fail any one and the lead is worth nothing no matter how cheaply you bought it.

That makes solar a qualification problem before it is a media problem. Accounts that report cost per lead in this category are reporting a number with very little relationship to revenue, because the ratio of leads to genuinely viable prospects can be brutal. The operators who survive are the ones who moved roof and credit screening as early in the funnel as they could tolerate.

The category also carries two exogenous risks that most trades do not: incentive policy that can change on a legislative or utility timetable and reshape your entire value proposition, and a lead-generation ecosystem with real quality problems, where the same homeowner is sold to several installers at once. When weighing the five agencies above, look for who owns qualification and who is not dependent on purchased aggregator leads.

What actually separates a good home solar agency from a bad one

Roof and credit qualification as early as possible
Roof suitability and financing approval determine whether a lead can ever become an install. Screening for them late means paying for consultations that were never viable. Ask what qualification happens before an appointment is set, what share of current leads fail it, and whether any of that screening can happen before the click is even paid for.
Cost per closed install, not cost per lead
Given how much attrition sits between inquiry and install, cost per lead is close to meaningless here. Ask whether the agency tracks all the way to signed contracts and completed installs, and whether they know your current conversion rate at each stage. Without that, budget decisions are guesses.
Independence from shared aggregator leads
Purchased leads in this category are frequently sold to several installers simultaneously, which turns the sale into a race and compresses margin. Building owned demand costs more up front and produces prospects who are not simultaneously talking to four competitors. Ask what proportion of the strategy depends on purchased leads.
Incentive and policy messaging that can change fast
Tax credits, net metering rules, and utility programs change, and they are often central to the payback argument. Creative and landing pages built around a specific incentive can become inaccurate quickly. Ask who monitors policy changes by market and how fast messaging can be updated when something shifts.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it. This is our competitive comparison, not an independent review, and you should read it that way. What we can defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is calculated from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We also publish no satisfaction ratings or review scores for our competitors, because we have not audited their client results.

Why is solar customer acquisition cost so high?

Mostly because of attrition rather than media prices. Between homeownership, roof suitability, shading, usage, and financing approval, a large share of interested homeowners cannot proceed, and every one of them consumed budget and often consultation time. Reducing acquisition cost in solar is usually about qualifying earlier and harder rather than finding cheaper clicks.

Are purchased solar leads worth using?

They can fill a pipeline quickly, and that is genuinely useful when capacity is idle. The tradeoff is that shared leads are often sold to multiple installers at once, which means you are competing on speed and price with prospects who are actively being pitched by others. Most installers who build durable economics reduce their dependence on purchased leads over time rather than scaling it.

How should we handle incentive changes in our messaging?

Assume they will change and build so that updating is easy. Tie payback claims to a clearly dated and locally applicable program, avoid hard-coding a single incentive into every asset, and have a defined process for who checks program status and how fast pages and ads get updated. An inaccurate incentive claim is both a conversion problem and a trust problem at the kitchen table.

What should we measure if the sales cycle takes months?

Stage-by-stage conversion, not a single end number. Track lead to qualified, qualified to appointment, appointment to proposal, proposal to signed, and signed to installed, with acquisition source attached throughout. Long cycles make a single blended number both slow and misleading, while stage-level data shows you where the loss actually is, which is often the qualification step rather than the media.

See what home solar marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

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Goes to sagum.ai, the company that publishes this page.