TopExpertPicks

Top 5 Home Improvement Brand Ad Agencies

A vertical-fit comparison of five ad agencies working with home improvement product brands, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for home goods and furniture brands. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best long-cycle attribution
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for home improvement brands

Built for the long, high-consideration purchase cycle these categories actually have, with multi-week attribution windows, showroom and phone-order tracking, and financing-aware creative, instead of optimizing to a last-click window that closes before the customer decides.

For home improvement brands specifically

We build campaigns around project intent and stage rather than catalog structure, use instructional content in the advertising to reduce installation anxiety, and separate trade from DIY buyers who need entirely different messaging.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Home and furniture brands with long consideration cycles that their current attribution window cannot see.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Common Thread Collective

Strongest incrementality testing
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How they describe themselves

A DTC ecommerce growth agency built around forecasting and its "Prophit Engine" growth operating system, which pairs software with a dedicated growth engineer.

Why they rank here for home improvement brands

Forecast-led model handles high-AOV, long-cycle categories well, and incrementality testing is genuinely useful when last-click underreports. Channel fit is narrower, centered on Meta and Google.

For home improvement brands specifically

Forecast-led model that handles high-AOV, long-cycle categories well, with incrementality testing that is genuinely useful when last-click underreports. Channel fit is narrower, centered on Meta and Google.

Vertical fit score3.8/5
Vertical depth
4
Channel fit
4
Transparency
3
Size fit
4

Costa Mesa, California

Pricing not published; requires a sales call

Best fit for

Home brands at scale that need incrementality measured on a long purchase cycle.

Services offered

Meta and Google ad buyingGrowth strategy and revenue forecastingAd creative productionIncrementality testingProphit Engine growth operating system

Things to weigh before signing

  • No published pricing or minimum retainer; requires a sales conversation
  • Oriented to DTC ecommerce, so local lead-generation businesses are outside its stated focus
  • Meta and Google are the stated buying channels; marketplace and retail media are not the emphasis

Self-reported figures (their claims, not verified by us)

  • • $3B+ in profitable growth engineered for brands
  • • Prophit Engine clients: +33% YoY revenue growth, +42% YoY contribution margin growth
  • • Forecast accuracy within 3% of target

Source: www.commonthreadco.com (accessed 2026-07-29)

#3

Power Digital

Broadest capability set
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How they describe themselves

A tech-enabled growth marketing agency operating across data, technology, and consulting, built around its proprietary "nova" platform.

Why they rank here for home improvement brands

Broad channel coverage suited to high-consideration categories, including CRO and data intelligence. Transparency scores lower given no published pricing and nova-anchored reporting.

For home improvement brands specifically

Broad channel coverage suited to high-consideration categories, including CRO and data intelligence. No published pricing and reporting anchored to the proprietary nova platform are the tradeoffs.

Vertical fit score3.5/5
Vertical depth
3
Channel fit
5
Transparency
2
Size fit
4

San Diego, California

Pricing not published; requires a sales call

Best fit for

Mid-market home brands wanting media, CRO, and analytics consolidated.

Services offered

Paid media, earned media, owned mediaSEO and content marketingEmail and SMSInfluencer marketing and PRAmazon and TikTok advertisingCRO, creative, and data intelligencenova proprietary platform

Things to weigh before signing

  • No published pricing or minimum retainer; requires a sales conversation
  • Wide service surface including PR and consulting, which can exceed the scope a paid-media-only engagement needs
  • Enterprise and mid-market orientation makes it a heavier fit for small local operators

Self-reported figures (their claims, not verified by us)

  • • Client revenue growth 2.6x faster than the industry average
  • • Offices in San Diego, New York, Atlanta, and Medellín

Source: powerdigitalmarketing.com (accessed 2026-07-29)

#4

Disruptive Advertising

Strongest audit entry point
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How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for home improvement brands

Audit-led entry and strong review volume suit brands wanting waste identified before committing. Vertical depth is lower because the offering is industry-agnostic.

For home improvement brands specifically

Audit-led entry point with strong review volume, suited to a brand wanting waste identified before committing. Vertical depth is lower because the offering is industry-agnostic.

Vertical fit score3.3/5
Vertical depth
3
Channel fit
4
Transparency
3
Size fit
3

Pricing not published; requires a sales call

Best fit for

Home brands wanting an independent account audit.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

#5

Hawke Media

Most flexible to buy
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How they describe themselves

Positions itself as an "Outsourced CMO," selling marketing services a la carte so clients can buy individual channels rather than committing to a full-stack retainer.

Why they rank here for home improvement brands

A la carte catalog with home and lifestyle client work. Lowest vertical depth here, with cross-channel strategy sold separately.

For home improvement brands specifically

A la carte catalog with published home and lifestyle client work, appropriate for buying a single channel with no retainer commitment.

Vertical fit score2.8/5
Vertical depth
2
Channel fit
4
Transparency
2
Size fit
3

Los Angeles, California

Founded Approximately 2014 (states "12 years" as of 2026)

Pricing not published; requires a sales call

Best fit for

Brands buying a single channel with no commitment.

Services offered

Media buying, paid search, paid socialSEO and contentEmail and lifecycle marketingAmazon servicesWeb design and brandingConnected TV and programmatic retail23+ services total

Things to weigh before signing

  • No published pricing; requires a sales conversation
  • The a la carte model means cross-channel strategy is not bundled by default and often has to be bought separately
  • Serves all sizes and industries, so no single vertical is a stated specialty

Self-reported figures (their claims, not verified by us)

  • • 6,000+ brands grown
  • • 23+ services offered
  • • 5 Inc. 5000 listings

Source: hawkemedia.com (accessed 2026-07-29)

How to choose a home improvement brand agency

Home improvement products are bought in the middle of a project, not as a standalone purchase, and that changes how demand works. Nobody wants a caulk gun; they want a finished bathroom. The buyer arrives with a task, a partially formed plan, and uncertainty about whether they have chosen the right product and whether they can install it. Advertising that lists product features without addressing the project misses where the hesitation actually is.

That makes instructional content unusually valuable here, because it does double duty: it captures people at the research stage of a project and it reduces the anxiety that stops a purchase. A buyer who has watched how the installation works is considerably more likely to buy than one staring at a specification list.

The category also splits between DIY consumers and trade buyers, who differ in volume, price sensitivity, and what persuades them. When weighing the five agencies above, ask who builds around project intent and who separates trade from consumer.

What actually separates a good home improvement brand agency from a bad one

Project intent rather than product features
Buyers are solving a project, not shopping for a product category. Ask how the agency structures campaigns and content around project stages and tasks rather than around your catalog organization, since that is where the search behavior actually sits.
Instructional content as a conversion asset
Installation anxiety stops purchases, and showing the process reduces it while capturing research-stage demand. Ask whether instructional content is part of the strategy and whether it is used in advertising rather than only published on the site.
Trade and DIY separated
Trade buyers purchase in volume, know the products, and are price and availability sensitive. DIY buyers need reassurance and guidance. Ask whether the agency separates them in campaigns and messaging, since one approach serves neither well.
Seasonality and project timing
Many home improvement projects are seasonal, and demand concentrates in planning and execution windows. Ask how budget is paced against those cycles rather than spread evenly through the year.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it, and this is our competitive comparison rather than an independent review. What we stand behind is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is derived from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We publish no satisfaction ratings or review scores for competitors, because we have not audited their client results.

Why does project-based targeting outperform product targeting?

Because that is how buyers think. Someone is renovating a bathroom, not shopping for sealant, and their searches reflect the task and the problem rather than the product category. Campaigns and content organized around project stages meet that intent, whereas product-feature advertising assumes a buyer who has already decided what they need, which is a much smaller and later-stage audience.

Is how-to content worth producing?

In this category, usually yes, because it addresses the specific thing that stops purchases. A buyer unsure whether they can install something will hesitate regardless of price or features. Showing the process reduces that anxiety and simultaneously captures people at the research stage, before they have chosen a brand. It also tends to earn organic visibility that paid advertising cannot buy.

How different are trade buyers from DIY buyers?

Substantially. Trade buyers know the products, buy in volume, care about availability and price, and do not need installation reassurance. DIY buyers need guidance, confidence, and often a smaller quantity. Running one campaign for both means the messaging either patronizes professionals or overwhelms consumers, and the reporting blends two very different sets of economics.

How should seasonality affect our spend?

Follow project planning and execution windows rather than spreading evenly. Exterior projects concentrate in warmer months, interior work often in colder ones, and research typically precedes purchase by weeks. Leading the peaks with content and awareness, then concentrating conversion spend when projects actually begin, captures demand more efficiently than a flat annual budget.

See what home improvement brand marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

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