TopExpertPicks

Top 5 Etsy Seller Ad Agencies

A vertical-fit comparison of five agencies that work with Etsy sellers, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for marketplace sellers. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best cross-channel fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for etsy sellers

Scores below the marketplace pure-plays on vertical depth: Canopy and My Amazon Guy do more marketplace-only work. Leads the rubric on channel fit and size fit by treating the marketplace as one channel inside a tracked system that also owns the brand’s own site, paid search, and paid social, so marketplace growth is not measured in isolation from total contribution.

For etsy sellers specifically

We will tell you if your spend does not justify a retainer yet, start with listings and search visibility rather than budget, and build the off-platform demand and email capture that reduce your dependence on Etsy fees and ranking.

Vertical fit score4.5/5
Vertical depth
4
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Sellers who want marketplace and owned-site growth run by one accountable operator instead of two vendors optimizing against each other.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Canopy Management

Deepest marketplace operations
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How they describe themselves

A full-service marketplace agency focused on Amazon, with Walmart and Shopify support, covering both advertising and day-to-day account operations.

Why they rank here for etsy sellers

Top vertical depth on this list: Amazon-first since 2015 with Walmart and Shopify support, covering advertising plus the operational layer: listings, inventory, reimbursements, photography. Channel fit scores lower because owned-site paid search and paid social are secondary to the marketplace.

For etsy sellers specifically

Strong marketplace operations capability, though the published focus is Amazon, Walmart, and Shopify. Etsy is not named among their platforms, so verify direct experience before engaging.

Vertical fit score3.8/5
Vertical depth
5
Channel fit
3
Transparency
2
Size fit
5

Austin, Texas

Founded 2015

Pricing not published; requires a sales call

Best fit for

Marketplace-primary brands that want advertising and day-to-day account operations handled by the same team.

Services offered

Amazon PPC and DSPListing optimization and Amazon SEOAccount and inventory managementProduct photography and videoRevenue recovery and reimbursementsWalmart and Shopify support

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Marketplace-first, so owned-site paid search and paid social are secondary to Amazon
  • Operational scope (inventory, customer service) can exceed what an ads-only engagement requires

Self-reported figures (their claims, not verified by us)

  • • $3.2B+ in managed revenue
  • • 1,000+ brands scaled
  • • 99.1% partner retention rate
  • • 84% average year-over-year profit growth
  • • Inc. 500 #325 fastest-growing private company (2022)

Source: canopymanagement.com (accessed 2026-07-29)

#3

My Amazon Guy

Highest Amazon volume
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How they describe themselves

A high-volume Amazon growth agency covering PPC, SEO, design, and platform management for Seller Central and Vendor Central, with newer Walmart and DTC services.

Why they rank here for etsy sellers

Equally deep Amazon specialization at high volume, spanning Seller Central and Vendor Central with newer Walmart and DTC add-ons. Size fit scores slightly lower than Canopy’s because the stated client range spans individual FBA sellers to enterprise brands at a high client-to-team ratio.

For etsy sellers specifically

High-volume marketplace specialist with real listing and design capability, but the stated platforms are Amazon and Walmart rather than Etsy. Ask what an Etsy engagement would actually involve.

Vertical fit score3.5/5
Vertical depth
5
Channel fit
3
Transparency
2
Size fit
4

Atlanta, Georgia

Pricing not published; requires a sales call

Best fit for

Sellers who need Amazon listing, SEO, and case-management work at volume and want a fast quote.

Services offered

Amazon PPC and SEOListing optimization and designSeller Central and Vendor Central platform managementAccount audits and case managementWalmart marketplace servicesGoogle Ads, Meta Ads, and email (DTC add-on)

Things to weigh before signing

  • No published pricing or minimums; requires a quote
  • High client-to-team ratio at 430+ brands managed, so account attention varies by tier
  • Amazon-first; owned-site growth is an add-on rather than the core practice

Self-reported figures (their claims, not verified by us)

  • • 430+ brands currently managed
  • • 400+ employees
  • • $1.2B+ in annual client revenue generated on Amazon
  • • 4.5–4.6 stars across Trustpilot and Google Reviews

Source: myamazonguy.com (accessed 2026-07-29)

#4

Tinuiti

Widest channel coverage
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How they describe themselves

A full-funnel media agency spanning commerce, streaming and linear TV, social, and search, organized around its "Bliss Point" marketing operating system.

Why they rank here for etsy sellers

The widest channel surface of anyone here: commerce media, retail media, CTV, search, and social under one roof. Size fit is the lowest score in this lineup: the practice is enterprise-weighted, with midsize brands routed to a separate tier.

For etsy sellers specifically

Enterprise commerce and retail media capability that is generally well beyond what an Etsy-centred business needs or can justify. Size fit is the main obstacle.

Vertical fit score3.3/5
Vertical depth
4
Channel fit
5
Transparency
2
Size fit
2

New York, New York (111 West 33rd Street)

Pricing not published; requires a sales call

Best fit for

Enterprise sellers coordinating retail media with streaming, linear TV, and brand campaigns.

Services offered

Amazon and commerce mediaStreaming, linear TV, online video, audio, display, and OOHMeta and TikTok paid socialPaid search and shoppable mediaEmail and SMS, affiliate, influencerCreative and CRO

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Enterprise-weighted; midmarket brands are routed to a separate "Foundation" tier
  • Broad channel surface means the team touching a single account is typically split across channel specialists

Self-reported figures (their claims, not verified by us)

  • • Operates the Bliss Point marketing operating system across audience, creative, media, and measurement

Source: tinuiti.com (accessed 2026-07-29)

#5

Hawke Media

Most flexible to buy
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How they describe themselves

Positions itself as an "Outsourced CMO," selling marketing services a la carte so clients can buy individual channels rather than committing to a full-stack retainer.

Why they rank here for etsy sellers

Offers Amazon services within a 23-plus service catalog sold a la carte. Vertical depth scores lower because marketplace work is one line item rather than the core practice, and the a la carte model means cross-channel strategy is generally bought separately.

For etsy sellers specifically

The a la carte structure is the most realistic of the alternatives for a smaller Etsy seller, since you can buy a single project without committing to a full retainer.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
3

Los Angeles, California

Founded Approximately 2014 (states "12 years" as of 2026)

Pricing not published; requires a sales call

Best fit for

Brands that want to buy one specific marketplace service without a full-stack retainer.

Services offered

Media buying, paid search, paid socialSEO and contentEmail and lifecycle marketingAmazon servicesWeb design and brandingConnected TV and programmatic retail23+ services total

Things to weigh before signing

  • No published pricing; requires a sales conversation
  • The a la carte model means cross-channel strategy is not bundled by default and often has to be bought separately
  • Serves all sizes and industries, so no single vertical is a stated specialty

Self-reported figures (their claims, not verified by us)

  • • 6,000+ brands grown
  • • 23+ services offered
  • • 5 Inc. 5000 listings

Source: hawkemedia.com (accessed 2026-07-29)

How to choose a etsy seller agency

Etsy is the marketplace where the agency question is hardest to answer honestly, because for many sellers the answer is that you do not need one yet. Etsy Ads offers limited controls compared to Amazon or Google, the average order value is often modest, and a daily budget that a full-service agency retainer would dwarf is frequently the right amount of spend. Any agency that will not tell you that is worth being careful with.

Where the real leverage sits is upstream of ads. Etsy search rewards listing quality, tags, attributes, recency, conversion rate, and review volume, which means most sellers get more from fixing listings than from raising bids. And Etsy caps how much control you have anyway: above a revenue threshold, Offsite Ads participation is mandatory and you pay a commission on attributed sales whether you wanted that channel or not.

The strategic question for a growing Etsy shop is usually when to stop being an Etsy shop exclusively. Building owned demand, an email list, and a direct storefront is how sellers escape platform fee compression and algorithm dependence. When weighing the five agencies above, ask which of them will help you build off-platform rather than just spend more on-platform.

What actually separates a good etsy seller agency from a bad one

Listing and search optimization before ad spend
Etsy search visibility depends heavily on tags, attributes, photography, conversion rate, and review volume. A shop with weak listings will waste whatever it spends on Etsy Ads. Ask whether the engagement starts with listing quality or goes straight to budget, since the former is usually where the return is.
Honest assessment of whether you need an agency at all
Etsy Ads has a narrow control surface and many shops spend at a level where a full retainer cannot pay for itself. An agency willing to say that, or to scope a one-time project instead of an ongoing fee, is demonstrating something useful about how they operate. Ask what monthly spend they think justifies their fee.
Offsite Ads understood as a cost, not a channel you chose
Above a revenue threshold Offsite Ads participation is mandatory and charges a commission on attributed sales. That is a real cost affecting your margins that you cannot switch off. Ask whether the agency accounts for it in profitability reporting, because many treat only the controllable spend as marketing cost.
A path to owned demand off the platform
Fee compression and algorithm dependence are the structural risks of an Etsy-only business. Email capture, a direct storefront, and social audience building reduce both. Ask whether the agency has any plan beyond the platform, or whether their entire proposal keeps you dependent on it.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it, and this is our competitive comparison rather than an independent review. What we will defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can verify against each agency’s own site, and rank order is calculated from those scores. On marketplace pages we score ourselves below both marketplace pure-plays on vertical depth, because that is accurate: they do more marketplace-only work than we do. We publish no satisfaction ratings or review scores for competitors, because we have not audited their results.

Do Etsy sellers actually need an agency?

Many do not, at least not an ongoing one. Etsy Ads has limited levers, and if your monthly ad spend is smaller than a typical retainer then the fee cannot pay for itself out of efficiency gains alone. What often does justify outside help is a one-time project: listing and tag overhaul, photography direction, or building the off-platform foundation. Be wary of anyone who skips that conversation.

How do Offsite Ads work and can we opt out?

Etsy runs Offsite Ads on external platforms and charges a commission on sales it attributes to them. Below a revenue threshold participation is optional; above it, participation is mandatory and cannot be switched off. That makes it a structural cost of selling at scale on Etsy rather than a marketing channel you manage, and it belongs in your margin calculations rather than being treated as somebody else’s line item.

What improves Etsy search visibility most?

Listing fundamentals, generally more than ad spend. Tags and attributes that match how buyers actually search, photography that earns the click, competitive conversion rate, listing recency, and review volume all feed visibility. A shop that fixes these often sees organic improvement that outperforms what the same effort spent on bidding would have produced.

When should we move beyond Etsy to our own store?

Usually once you have repeat customers and enough volume that platform fees plus mandatory Offsite Ads commission are a visible line on your P&L. Etsy is genuinely good at putting you in front of buyers who would never have found you, so leaving entirely is often a mistake. The stronger play is running both, using Etsy for discovery while building email and direct relationships you own.

See what etsy seller marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.