TopExpertPicks

Top 5 eBay Seller Ad Agencies

A vertical-fit comparison of five agencies that work with eBay sellers, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for marketplace sellers. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best cross-channel fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for ebay sellers

Scores below the marketplace pure-plays on vertical depth: Canopy and My Amazon Guy do more marketplace-only work. Leads the rubric on channel fit and size fit by treating the marketplace as one channel inside a tracked system that also owns the brand’s own site, paid search, and paid social, so marketplace growth is not measured in isolation from total contribution.

For ebay sellers specifically

We treat ad rate as a per-listing margin decision rather than an account-wide setting, react to inventory that turns over, and measure eBay against your total contribution rather than as an isolated channel.

Vertical fit score4.5/5
Vertical depth
4
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Sellers who want marketplace and owned-site growth run by one accountable operator instead of two vendors optimizing against each other.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Canopy Management

Deepest marketplace operations
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How they describe themselves

A full-service marketplace agency focused on Amazon, with Walmart and Shopify support, covering both advertising and day-to-day account operations.

Why they rank here for ebay sellers

Top vertical depth on this list: Amazon-first since 2015 with Walmart and Shopify support, covering advertising plus the operational layer: listings, inventory, reimbursements, photography. Channel fit scores lower because owned-site paid search and paid social are secondary to the marketplace.

For ebay sellers specifically

The deepest marketplace operations capability here, though their published focus is Amazon first with Walmart and Shopify support, so confirm how much genuine eBay experience the team assigned to you has.

Vertical fit score3.8/5
Vertical depth
5
Channel fit
3
Transparency
2
Size fit
5

Austin, Texas

Founded 2015

Pricing not published; requires a sales call

Best fit for

Marketplace-primary brands that want advertising and day-to-day account operations handled by the same team.

Services offered

Amazon PPC and DSPListing optimization and Amazon SEOAccount and inventory managementProduct photography and videoRevenue recovery and reimbursementsWalmart and Shopify support

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Marketplace-first, so owned-site paid search and paid social are secondary to Amazon
  • Operational scope (inventory, customer service) can exceed what an ads-only engagement requires

Self-reported figures (their claims, not verified by us)

  • • $3.2B+ in managed revenue
  • • 1,000+ brands scaled
  • • 99.1% partner retention rate
  • • 84% average year-over-year profit growth
  • • Inc. 500 #325 fastest-growing private company (2022)

Source: canopymanagement.com (accessed 2026-07-29)

#3

My Amazon Guy

Highest Amazon volume
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How they describe themselves

A high-volume Amazon growth agency covering PPC, SEO, design, and platform management for Seller Central and Vendor Central, with newer Walmart and DTC services.

Why they rank here for ebay sellers

Equally deep Amazon specialization at high volume, spanning Seller Central and Vendor Central with newer Walmart and DTC add-ons. Size fit scores slightly lower than Canopy’s because the stated client range spans individual FBA sellers to enterprise brands at a high client-to-team ratio.

For ebay sellers specifically

Very high marketplace volume and strong listing and case-management capability, but the published practice centers on Amazon and Walmart. eBay is not named among their platforms, so ask directly.

Vertical fit score3.5/5
Vertical depth
5
Channel fit
3
Transparency
2
Size fit
4

Atlanta, Georgia

Pricing not published; requires a sales call

Best fit for

Sellers who need Amazon listing, SEO, and case-management work at volume and want a fast quote.

Services offered

Amazon PPC and SEOListing optimization and designSeller Central and Vendor Central platform managementAccount audits and case managementWalmart marketplace servicesGoogle Ads, Meta Ads, and email (DTC add-on)

Things to weigh before signing

  • No published pricing or minimums; requires a quote
  • High client-to-team ratio at 430+ brands managed, so account attention varies by tier
  • Amazon-first; owned-site growth is an add-on rather than the core practice

Self-reported figures (their claims, not verified by us)

  • • 430+ brands currently managed
  • • 400+ employees
  • • $1.2B+ in annual client revenue generated on Amazon
  • • 4.5–4.6 stars across Trustpilot and Google Reviews

Source: myamazonguy.com (accessed 2026-07-29)

#4

Tinuiti

Widest channel coverage
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How they describe themselves

A full-funnel media agency spanning commerce, streaming and linear TV, social, and search, organized around its "Bliss Point" marketing operating system.

Why they rank here for ebay sellers

The widest channel surface of anyone here: commerce media, retail media, CTV, search, and social under one roof. Size fit is the lowest score in this lineup: the practice is enterprise-weighted, with midsize brands routed to a separate tier.

For ebay sellers specifically

Broad commerce media capability across marketplaces and retail media at enterprise scale. Size fit is the constraint for most eBay sellers, since the core practice is enterprise-weighted.

Vertical fit score3.3/5
Vertical depth
4
Channel fit
5
Transparency
2
Size fit
2

New York, New York (111 West 33rd Street)

Pricing not published; requires a sales call

Best fit for

Enterprise sellers coordinating retail media with streaming, linear TV, and brand campaigns.

Services offered

Amazon and commerce mediaStreaming, linear TV, online video, audio, display, and OOHMeta and TikTok paid socialPaid search and shoppable mediaEmail and SMS, affiliate, influencerCreative and CRO

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Enterprise-weighted; midmarket brands are routed to a separate "Foundation" tier
  • Broad channel surface means the team touching a single account is typically split across channel specialists

Self-reported figures (their claims, not verified by us)

  • • Operates the Bliss Point marketing operating system across audience, creative, media, and measurement

Source: tinuiti.com (accessed 2026-07-29)

#5

Hawke Media

Most flexible to buy
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How they describe themselves

Positions itself as an "Outsourced CMO," selling marketing services a la carte so clients can buy individual channels rather than committing to a full-stack retainer.

Why they rank here for ebay sellers

Offers Amazon services within a 23-plus service catalog sold a la carte. Vertical depth scores lower because marketplace work is one line item rather than the core practice, and the a la carte model means cross-channel strategy is generally bought separately.

For ebay sellers specifically

The a la carte model suits a seller who wants one specific piece of work done without a retainer. Marketplace work is one line item in a wide catalog rather than a specialty.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
3

Los Angeles, California

Founded Approximately 2014 (states "12 years" as of 2026)

Pricing not published; requires a sales call

Best fit for

Brands that want to buy one specific marketplace service without a full-stack retainer.

Services offered

Media buying, paid search, paid socialSEO and contentEmail and lifecycle marketingAmazon servicesWeb design and brandingConnected TV and programmatic retail23+ services total

Things to weigh before signing

  • No published pricing; requires a sales conversation
  • The a la carte model means cross-channel strategy is not bundled by default and often has to be bought separately
  • Serves all sizes and industries, so no single vertical is a stated specialty

Self-reported figures (their claims, not verified by us)

  • • 6,000+ brands grown
  • • 23+ services offered
  • • 5 Inc. 5000 listings

Source: hawkemedia.com (accessed 2026-07-29)

How to choose a ebay seller agency

eBay is the marketplace most agencies quietly do not want to work on, and that is worth knowing before you hire one. The catalog logic is looser than Amazon, a large share of inventory is used, refurbished, or one-of-a-kind, and Promoted Listings behaves differently from a keyword auction. Agencies whose entire playbook is Amazon Sponsored Products tend to arrive, apply it, and produce mediocre results.

The thing that actually governs eBay economics is sell-through against ad rate. Promoted Listings Standard charges you a percentage of the sale rather than per click, which means the calculation is not cost per acquisition in the usual sense; it is a margin decision made per listing, at scale, across inventory that may be constantly changing. An account managed as though it were pay-per-click will systematically over-promote slow inventory and under-promote what is already moving.

Seller reputation is also load-bearing here in a way it is not everywhere. Feedback percentage, Top Rated Seller status, and shipping performance affect visibility and conversion directly, which makes operations part of your marketing performance. When weighing the five agencies above, ask who understands ad rate as a margin lever and who treats eBay as its own system rather than Amazon with a different logo.

What actually separates a good ebay seller agency from a bad one

Ad rate managed per listing as a margin decision
Promoted Listings Standard takes a share of the sale, so the right rate depends on each item’s margin, age, and sell-through rather than on a blended account target. Ask whether the agency sets rates at listing or category level and what data drives it, because a single account-wide rate is a strong sign nobody is doing the work.
Inventory-aware campaign management
If a meaningful share of your inventory is used, refurbished, or single-quantity, promotion has to react as items sell out and new items list. Ask how the agency handles inventory that turns over constantly, and whether their process assumes a stable catalog of replenishable SKUs, because many do.
Seller performance treated as a marketing input
Feedback score, Top Rated status, defect rate, and shipping speed affect placement and conversion, so operational quality is not separable from advertising results. Ask whether the agency monitors seller standing at all, and what they would do if a performance metric slipped.
Listing quality before ad spend
Item specifics, category placement, condition descriptions, and photography determine whether promotion converts. Spending to drive traffic to weak listings amplifies a problem rather than solving it. Ask whether the engagement includes listing optimization or assumes your listings are already sound.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it, and this is our competitive comparison rather than an independent review. What we will defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can verify against each agency’s own site, and rank order is calculated from those scores. On marketplace pages we score ourselves below both marketplace pure-plays on vertical depth, because that is accurate: they do more marketplace-only work than we do. We publish no satisfaction ratings or review scores for competitors, because we have not audited their results.

How is eBay advertising different from Amazon advertising?

Structurally, in ways that matter. Promoted Listings Standard charges a percentage of the sale rather than per click, which turns rate-setting into a margin decision rather than a bid-management exercise. eBay also carries far more used, refurbished, and single-quantity inventory, so campaigns have to respond to a catalog that changes constantly. Agencies that apply an Amazon playbook directly tend to over-promote stale inventory and misread the economics.

Should we use Promoted Listings Standard or Advanced?

They solve different problems and many sellers use both. Standard is percentage-of-sale and effectively a visibility tax you accept on items you want moved, which makes it low-risk and simple. Advanced is cost-per-click with keyword control, which gives you more precision and more ways to waste money. The reasonable approach is Standard broadly across inventory you want to move and Advanced selectively where margin and volume justify active management.

Does seller feedback really affect ad performance?

Yes, indirectly but meaningfully. Feedback percentage, Top Rated Seller status, defect rate, and shipping performance influence both organic placement and buyer willingness to convert once they see your listing. That means a shipping or service problem shows up as an advertising problem, and no amount of rate adjustment fixes it. Any agency working this channel should be watching seller standing alongside campaign metrics.

Is eBay worth advertising on if we already sell on Amazon?

Often yes, particularly if you carry used, refurbished, open-box, or discontinued inventory that Amazon handles poorly. eBay also has less advertising competition in many categories. The honest caveat is that it usually will not match Amazon volume, so it works best as a genuine second channel with its own targets rather than as an afterthought managed with leftover attention.

See what ebay seller marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.