TopExpertPicks

Top 5 Cabinet Company Ad Agencies

A vertical-fit comparison of five ad agencies that work with cabinet companies, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for remodeling and installation companies. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best overall fit
Visit site

How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for cabinet companies

Builds the engagement around the in-home appointment rather than the form fill: separate tracking for issued versus sat appointments, financing-aware creative, and follow-up automation that protects show rate. Scores highest on channel fit because design-led creative, landing pages, and attribution sit inside one scope.

For cabinet companies specifically

We build separate trade and consumer funnels with their own pages and conversion values, measure booked showroom appointments rather than inquiries, and treat quote turnaround as part of the funnel we report on.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Remodelers and installers who want cost per sat appointment, not cost per lead, as the governing number.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Builder Funnel

Deepest remodeler focus
Visit site

How they describe themselves

A marketing agency working exclusively with design-build remodelers and custom home builders, combining digital marketing, website design, and strategic marketing consulting.

Why they rank here for cabinet companies

The only agency here working exclusively with design-build remodelers and custom home builders, which earns the top vertical depth score. Transparency is mid-range: case studies and a program price are published, but there is no ongoing rate card. Paid social and performance creative testing are not in the published service list.

For cabinet companies specifically

Their exclusive focus on design-build remodelers and custom builders means they understand the trade side of your customer base unusually well, since those firms are their clients. Consumer-facing paid social and creative testing are not in their published service list.

Vertical fit score4.0/5
Vertical depth
5
Channel fit
4
Transparency
3
Size fit
4

Pricing not published; requires a sales call

Best fit for

Design-build remodelers and custom builders who want a partner working only in their business model.

Services offered

Digital marketingGoogle AdsSEO and organic lead generationWebsite designStrategic marketing consulting

Things to weigh before signing

  • No standard rate card published; the site advertises a program framed as a "$60K value for only $15K" rather than ongoing pricing
  • Scoped to design-build remodelers and custom builders, so trade contractors outside that model are not the stated focus
  • Paid social and performance creative testing are not featured in the published service list

Self-reported figures (their claims, not verified by us)

  • • Over $200 million in sales generated for clients
  • • Clients stay with them 4x longer than the average agency
  • • Case study: $6.55M in potential revenue via Google Ads
  • • Case study: 75 organic leads in 60 days
  • • References 15 years of operation

Source: www.builderfunnel.com (accessed 2026-07-29)

#3

Scorpion

Largest by scale
Visit site

How they describe themselves

An all-in-one revenue platform combining proprietary technology, advertising, and marketing services, sold as a single managed system rather than standalone channel management.

Why they rank here for cabinet companies

The largest operator in this comparison by self-reported scale, with a franchise and multi-location practice that fits the dealer networks common in windows, baths, and tubs. Vertical depth scores lower because remodeling is not among its listed home service verticals, which run to HVAC, plumbing, electrical, roofing, pest control, and landscaping.

For cabinet companies specifically

Best suited to multi-location or franchise cabinet and kitchen operations wanting a single platform for site, CRM, and media. Cabinetry is not among its listed verticals, so the value is scale and technology.

Vertical fit score3.3/5
Vertical depth
3
Channel fit
5
Transparency
2
Size fit
3

Lehi, Utah

Pricing not published; requires a sales call

Best fit for

Franchise and dealer-network operators that want one platform covering site, CRM, and media across locations.

Services offered

Proprietary marketing technology platformPaid advertisingWebsite design and hostingSEO and local searchReputation managementBusiness intelligence reporting

Things to weigh before signing

  • No pricing, minimum spend, or client-size requirements published; requires a sales conversation
  • Platform-and-services bundle means the website, CRM, and reporting layer are typically tied to the engagement
  • Serves many verticals beyond the trades, so vertical focus is broad rather than exclusive

Self-reported figures (their claims, not verified by us)

  • • 20,000+ businesses helped
  • • $100B+ in revenue generated for clients
  • • 200M+ leads driven for clients

Source: www.scorpion.co (accessed 2026-07-29)

#4

Hibu

Broadest local coverage
Visit site

How they describe themselves

A local marketing provider selling an integrated product, Hibu One, that bundles advertising, SEO, listings, reviews, and a website into a single managed package for small local businesses.

Why they rank here for cabinet companies

Explicitly lists a Building and Home Improvement vertical and bundles ads, SEO, listings, reviews, and a website into one managed product, which suits an operator with no internal marketing staff. Its published performance figures are cumulative across the whole client base rather than per client, so they are difficult to evaluate.

For cabinet companies specifically

A practical bundled option for a single-showroom operator with no marketing staff, covering ads, SEO, listings, reviews, and website together. Published results are cumulative across all clients rather than per client.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
3

Pricing not published; requires a sales call

Best fit for

Smaller local operators who want one bundled product instead of assembling several vendors.

Services offered

Ad campaignsOrganic and SEO marketingListings managementReview generation and reputation managementMarketing automationWebsite designAll-in-one reporting dashboard

Things to weigh before signing

  • No published pricing; the site references custom pricing and directs prospects to request a demo
  • Serves a very wide range of local business categories, so no single trade is a stated specialty
  • Published figures are cumulative across the entire client base rather than per-client results
  • Bundled product means the website and reporting layer are typically part of the package

Self-reported figures (their claims, not verified by us)

  • • 898,396,215 visits to client websites (cumulative across all clients)
  • • 719,610,315 ad clicks (cumulative across all clients)
  • • 27,154,421 calls from search campaigns (cumulative across all clients)

Source: www.hibu.com (accessed 2026-07-29)

#5

Disruptive Advertising

Strongest audit entry point
Visit site

How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for cabinet companies

A well-reviewed generalist with significant spend under management and an audit-led entry point. Both vertical depth and size fit score lowest here: the offering is industry-agnostic, so the appointment economics specific to remodeling are not a published playbook, and the stated onboarding cadence suits larger accounts.

For cabinet companies specifically

Reasonable as an independent audit of existing consumer campaigns. The trade side of this business is not something an industry-agnostic offering addresses out of the box.

Vertical fit score2.8/5
Vertical depth
2
Channel fit
4
Transparency
3
Size fit
2

Pricing not published; requires a sales call

Best fit for

Remodelers who want an independent audit of an existing account before changing management.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

How to choose a cabinet company agency

Cabinet companies sell into two audiences that behave nothing alike, and most advertising accounts in this category are built for only one of them. There is the homeowner, who arrives with a Pinterest board, wants to touch door samples, and needs to be walked through semi-custom versus custom. And there is the trade buyer, the remodeler, builder, or designer who will send you twelve kitchens a year if your lead times are honest and your quoting is fast.

The trade relationship is usually worth far more per acquisition and is almost never measured. A remodeler who becomes a repeat specifier is a multi-year revenue stream, but they convert through a slower, more relationship-driven path that looks terrible in a report tuned for consumer form fills. Accounts optimized purely on consumer volume systematically starve the channel with the better economics.

On the consumer side, the showroom visit is the real conversion event, not the form. Cabinets are a tactile purchase, and the homeowner who handles a dovetail drawer and a soft-close hinge closes at a materially different rate than one who only browsed. When weighing the five agencies above, ask who separates trade from consumer and who is measuring showroom appointments rather than inquiries.

What actually separates a good cabinet company agency from a bad one

Trade and consumer treated as separate funnels
A repeat-specifying remodeler and a one-time homeowner need different messages, different landing pages, and different definitions of success. Ask whether the agency has built a trade-facing path at all, how they measure it, and whether trade inquiries are valued at repeat-relationship worth rather than as a single job.
Showroom appointments as the conversion event
Cabinets sell in person, because construction quality and finish are hard to convey in a photo. If the account optimizes to form fills rather than booked and held showroom visits, it will favor whatever generates cheap curiosity. Ask what a showroom appointment currently costs to acquire and whether that number is even being tracked.
Honest lead-time and material-cost messaging
Lead times in this category move with supply conditions, and a quote that turns out to be four weeks optimistic damages both consumer and trade relationships. Advertising that sets accurate expectations converts slightly worse and closes considerably better. Ask how the creative handles lead times and whether it is updated when reality changes.
Quoting speed as a marketing variable
For trade buyers especially, the supplier who returns an accurate quote fastest often wins the project regardless of price. That makes quote turnaround a growth lever, not just an operations detail. Ask whether the agency treats quote response time as part of the funnel they are accountable for or as somebody else’s department.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it. This is our competitive comparison, not an independent review, and you should read it that way. What we can defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is calculated from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We also publish no satisfaction ratings or review scores for our competitors, because we have not audited their client results.

Should we advertise to remodelers and builders or to homeowners?

For most cabinet companies the answer is both, but not in the same campaigns. Trade buyers convert slowly, through relationship and reliability signals, and are worth many times a single homeowner project because they specify repeatedly. Homeowners convert faster and in higher volume. Running them together means the faster consumer conversions dominate the optimization and the higher-value trade channel gets underfunded.

How do we compete with big-box kitchen departments?

Rarely on price, and usually on the things a big-box department genuinely cannot match: design consultation depth, construction quality you can demonstrate in person, finish options, and accountability when something arrives wrong. That argues for advertising that drives showroom visits where those differences are tangible, rather than trying to win a price comparison in a search ad where you are structurally disadvantaged.

Is semi-custom or custom the better thing to advertise?

They attract different buyers and generally deserve separate treatment. Semi-custom has broader appeal, a more accessible price point, and shorter lead times, which makes it the better volume driver. Custom carries the margin and the portfolio value but a much smaller qualified audience. The common mistake is advertising custom capability broadly and then spending consultation time talking buyers down into semi-custom.

What should we track if most sales close in the showroom?

Booked and held showroom appointments, by source, plus what those appointments eventually close at. A form fill is a weak proxy and an inquiry phone call is only slightly better. Once you can see acquisition cost per held appointment and close rate by source, it usually becomes obvious that some cheap-looking channels produce browsers and some expensive ones produce buyers.

See what cabinet company marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.