TopExpertPicks

Top 5 B2B Wholesale Ad Agencies

A vertical-fit comparison of five ad agencies working with B2B wholesale brands, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for ecommerce business models. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best margin-first fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for b2b wholesale brands

Models the economics the business model actually runs on (contribution margin after platform fees, shipping, and returns) rather than optimizing to ROAS. Highest size fit because the approach works at the budget levels these models typically operate at, without an enterprise floor.

For b2b wholesale brands specifically

We measure through to accounts opened and reorder rate rather than form fills, build messaging around buyer margin, terms, and supply reliability, and set attribution windows to the real length of a wholesale decision.

Vertical fit score4.8/5
Vertical depth
5
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Operators whose reported ROAS looks healthy while contribution margin is flat or falling.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Common Thread Collective

Strongest forecast model
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How they describe themselves

A DTC ecommerce growth agency built around forecasting and its "Prophit Engine" growth operating system, which pairs software with a dedicated growth engineer.

Why they rank here for b2b wholesale brands

Forecast-and-contribution-margin orientation maps unusually well to these models, and the published methodology is the most transparent in ecommerce. Channel fit is deliberately narrow: Meta and Google ad buying, with marketplace and retail media out of scope.

For b2b wholesale brands specifically

The strongest published methodology here and genuine forecasting discipline, though their practice centers on consumer DTC rather than wholesale buying processes.

Vertical fit score3.8/5
Vertical depth
4
Channel fit
4
Transparency
3
Size fit
4

Costa Mesa, California

Pricing not published; requires a sales call

Best fit for

DTC operators at seven or eight figures who want margin, not revenue, as the governing number.

Services offered

Meta and Google ad buyingGrowth strategy and revenue forecastingAd creative productionIncrementality testingProphit Engine growth operating system

Things to weigh before signing

  • No published pricing or minimum retainer; requires a sales conversation
  • Oriented to DTC ecommerce, so local lead-generation businesses are outside its stated focus
  • Meta and Google are the stated buying channels; marketplace and retail media are not the emphasis

Self-reported figures (their claims, not verified by us)

  • • $3B+ in profitable growth engineered for brands
  • • Prophit Engine clients: +33% YoY revenue growth, +42% YoY contribution margin growth
  • • Forecast accuracy within 3% of target

Source: www.commonthreadco.com (accessed 2026-07-29)

#3

Disruptive Advertising

Strongest audit entry point
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How they describe themselves

A performance marketing agency organized around finding and eliminating wasted ad spend, leading with audits as the entry point to an engagement.

Why they rank here for b2b wholesale brands

Audit-led entry point makes it a practical fit for operators who suspect waste but cannot locate it, with substantial self-reported spend under management. Vertical depth scores lower because the offering is industry-agnostic rather than model-specific.

For b2b wholesale brands specifically

Their client profile explicitly includes both business owners and in-house marketers, and the audit-led entry point translates reasonably to a B2B account with suspected waste.

Vertical fit score3.5/5
Vertical depth
3
Channel fit
4
Transparency
3
Size fit
4

Pricing not published; requires a sales call

Best fit for

Operators who want an independent audit of an existing account before committing to management.

Services offered

Paid search and paid social managementAdvertising auditsStrategy and consultingCreative and landing page work

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Industry-agnostic, so vertical-specific playbooks are not the core offering
  • States it accepts roughly 10 new clients per month, so onboarding timing is not guaranteed

Self-reported figures (their claims, not verified by us)

  • • 160+ employees
  • • $450M+ in annual ad spend managed ($1B+ lifetime)
  • • 4.8 average rating across 350+ Clutch reviews
  • • 90+ clients retained four or more years
  • • 10,000+ audits completed

Source: www.disruptiveadvertising.com (accessed 2026-07-29)

#4

Hawke Media

Most flexible to buy
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How they describe themselves

Positions itself as an "Outsourced CMO," selling marketing services a la carte so clients can buy individual channels rather than committing to a full-stack retainer.

Why they rank here for b2b wholesale brands

The a la carte model genuinely suits lean operators who want one channel run well without a full retainer. Transparency scores lower because no pricing is published and cross-channel strategy is not bundled by default.

For b2b wholesale brands specifically

A la carte purchasing for specific execution, useful if you have internal sales and strategy capability and need a defined channel handled.

Vertical fit score3.3/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
4

Los Angeles, California

Founded Approximately 2014 (states "12 years" as of 2026)

Pricing not published; requires a sales call

Best fit for

Lean operators buying a single channel with no long-term commitment.

Services offered

Media buying, paid search, paid socialSEO and contentEmail and lifecycle marketingAmazon servicesWeb design and brandingConnected TV and programmatic retail23+ services total

Things to weigh before signing

  • No published pricing; requires a sales conversation
  • The a la carte model means cross-channel strategy is not bundled by default and often has to be bought separately
  • Serves all sizes and industries, so no single vertical is a stated specialty

Self-reported figures (their claims, not verified by us)

  • • 6,000+ brands grown
  • • 23+ services offered
  • • 5 Inc. 5000 listings

Source: hawkemedia.com (accessed 2026-07-29)

#5

Power Digital

Broadest capability set
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How they describe themselves

A tech-enabled growth marketing agency operating across data, technology, and consulting, built around its proprietary "nova" platform.

Why they rank here for b2b wholesale brands

The broadest capability set in this lineup, including PR, influencer, and consulting. Size fit is the lowest score here because the enterprise and mid-market orientation is a mismatch for most operators running these models.

For b2b wholesale brands specifically

B2B is explicitly one of their stated verticals, and the breadth including PR and consulting suits relationship-driven wholesale growth. Enterprise orientation is the consideration.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
5
Transparency
2
Size fit
2

San Diego, California

Pricing not published; requires a sales call

Best fit for

Brands that have outgrown a lean model and need enterprise-scale infrastructure.

Services offered

Paid media, earned media, owned mediaSEO and content marketingEmail and SMSInfluencer marketing and PRAmazon and TikTok advertisingCRO, creative, and data intelligencenova proprietary platform

Things to weigh before signing

  • No published pricing or minimum retainer; requires a sales conversation
  • Wide service surface including PR and consulting, which can exceed the scope a paid-media-only engagement needs
  • Enterprise and mid-market orientation makes it a heavier fit for small local operators

Self-reported figures (their claims, not verified by us)

  • • Client revenue growth 2.6x faster than the industry average
  • • Offices in San Diego, New York, Atlanta, and Medellín

Source: powerdigitalmarketing.com (accessed 2026-07-29)

How to choose a b2b wholesale agency

B2B wholesale looks like ecommerce and behaves like enterprise sales, which is why so many ecommerce agencies struggle with it. The buyer is a purchasing manager or owner evaluating whether to allocate shelf space and working capital to your line. They are thinking about margin, minimums, payment terms, reliability, and whether you will still be shipping in eighteen months. None of that responds to a discount code.

The measurement consequence is significant. Your conversion event is not a checkout, it is an account application, a sample request, or a quote, and the revenue arrives weeks or months later through a sales conversation, often repeatedly. Optimizing to the immediate form fill without knowing which forms became accounts, and which accounts reorder, means optimizing toward cheap inquiries from buyers who were never viable.

The channels are different too. Search still captures buyers actively sourcing, but the relationship building that closes wholesale accounts happens through trade contexts, direct outreach, and reputation rather than paid social prospecting. When weighing the five agencies above, ask who has advertised into a considered B2B buying process and who will connect ad spend to accounts opened rather than forms submitted.

What actually separates a good b2b wholesale agency from a bad one

Accounts opened and reordering, not form fills
The meaningful outcomes are a wholesale account activated and then reordering. Ask whether the agency can connect advertising spend through to opened accounts and repeat orders, which usually requires CRM integration rather than platform reporting, and what they do when that data is not available.
Messaging built around margin, terms, and reliability
Wholesale buyers care about their margin, minimum order quantities, payment terms, lead times, and whether you will be a dependable supplier. Ask what the agency thinks your value proposition to a buyer is, and be concerned if the answer sounds like consumer positioning.
Long cycles reflected in measurement
Wholesale decisions frequently take weeks or months and involve several people. Attribution windows built for consumer purchases will misattribute or lose these entirely. Ask what window they use and how they handle a buyer who first engaged four months before applying.
A defined handoff to your sales team
Advertising generates the inquiry and a person closes the account, so the quality of that handoff determines the return. Ask how quickly inquiries reach your team, what qualification information travels with them, and whether the agency tracks what happens afterward or considers their job finished at the form.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum ranked first on a list Sagum publishes?

Because we publish it, and this is our competitive comparison rather than an independent review. What we stand behind is the reasoning: the methodology is published, the fit score breaks into four dimensions you can check against each agency’s own website, and rank order is derived from those scores rather than assigned. Where a competitor genuinely leads a dimension we say so in their entry. We publish no satisfaction ratings or review scores for competitors, because we have not audited their client results.

Should we advertise wholesale the same way as our consumer line?

No, and running them together tends to damage both. Consumer campaigns optimize toward immediate purchases, while wholesale requires patience, different creative, gated pricing, and a conversion event that is an application or quote rather than a checkout. Sharing a budget usually means the faster consumer conversions capture it while wholesale pipeline quietly stalls, and shared reporting makes neither legible.

What should we count as a conversion in wholesale?

Account applications, sample requests, and quote requests are the immediate signals, but they are proxies. What matters is which of those become active accounts and which accounts reorder, because a large share of inquiries are never viable. Connecting advertising through to opened and reordering accounts usually requires CRM integration, and without it you are optimizing toward cheap inquiries of unknown quality.

Is paid social useful for wholesale buyers?

Sometimes for awareness among a defined set of buyers, but it is rarely the closing channel. Wholesale buyers sourcing actively tend to use search, trade contexts, and referrals, and the decision is made through conversation. Paid social can support recognition ahead of that conversation, but budget allocated to it should be justified as awareness rather than expected to produce applications directly.

How do we handle buyers who want retail pricing?

By gating wholesale pricing behind an application and being clear about minimums early. Buyers who arrive expecting retail-adjacent pricing at low volume are not wholesale prospects, and letting them consume sales time is expensive. Stating minimum order quantities and terms plainly in the advertising and on the landing page reduces inquiry volume and substantially improves the quality of what remains.

See what b2b wholesale marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

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Goes to sagum.ai, the company that publishes this page.