TopExpertPicks

Top 5 Amazon Seller Ad Agencies

A vertical-fit comparison of five agencies that manage Amazon advertising, scored on vertical depth, channel fit, transparency, and size fit, with a published methodology and sourced claims.

Last updated: July 2026Published methodology

Ranked by fit for marketplace sellers. Rank order is derived from the fit score on each card. See how we score.

#1

Sagum

Best cross-channel fit
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How they describe themselves

Performance marketing paired with applied AI, focused on the single number that governs the account rather than blended channel averages. Sagum.ai is the AI arm of Sagum, a performance marketing agency.

Why they rank here for amazon sellers

Scores below the marketplace pure-plays on vertical depth: Canopy and My Amazon Guy do more marketplace-only work. Leads the rubric on channel fit and size fit by treating the marketplace as one channel inside a tracked system that also owns the brand’s own site, paid search, and paid social, so marketplace growth is not measured in isolation from total contribution.

For amazon sellers specifically

We treat Amazon as one channel in a tracked system that also owns your site, paid search, and paid social, so marketplace performance is measured against total contribution rather than in isolation. If Amazon is the only channel you will ever sell on, a marketplace pure-play below is likely the better fit.

Vertical fit score4.5/5
Vertical depth
4
Channel fit
5
Transparency
4
Size fit
5

St. George, Utah

Founded January 2017

Pricing not published; requires a sales call

Best fit for

Sellers who want marketplace and owned-site growth run by one accountable operator instead of two vendors optimizing against each other.

Services offered

Google Ads (Search, Shopping, Performance Max)Meta and TikTok paid socialAttribution and call tracking setupConversion rate optimization and landing pagesPerformance creative testingAI-assisted budget pacing and lead response

Things to weigh before signing

  • Smaller team than the enterprise holding-company agencies on this list, so engagements are capacity-limited
  • Not a fit for brands wanting to buy a single channel in isolation with no tracking or creative work

Self-reported figures (their claims, not verified by us)

  • • 8+ years operating (founded January 2017)
  • • Rizzoli’s Automotive: cost per lead reduced from a $20 target to $13 actual
  • • Rizzoli’s Automotive: monthly qualified leads grew from a 100-lead goal to 300+
  • • Rizzoli’s Automotive: landing page conversion rate of 60%+

Source: sagum.ai (accessed 2026-07-29)

#2

Canopy Management

Deepest marketplace operations
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How they describe themselves

A full-service marketplace agency focused on Amazon, with Walmart and Shopify support, covering both advertising and day-to-day account operations.

Why they rank here for amazon sellers

Top vertical depth on this list: Amazon-first since 2015 with Walmart and Shopify support, covering advertising plus the operational layer: listings, inventory, reimbursements, photography. Channel fit scores lower because owned-site paid search and paid social are secondary to the marketplace.

For amazon sellers specifically

The strongest marketplace specialist here on the operational side: advertising plus listings, inventory, reimbursements, and photography, Amazon-first since 2015 with Walmart and Shopify support. Best choice if the marketplace is your primary business rather than one channel.

Vertical fit score3.8/5
Vertical depth
5
Channel fit
3
Transparency
2
Size fit
5

Austin, Texas

Founded 2015

Pricing not published; requires a sales call

Best fit for

Marketplace-primary brands that want advertising and day-to-day account operations handled by the same team.

Services offered

Amazon PPC and DSPListing optimization and Amazon SEOAccount and inventory managementProduct photography and videoRevenue recovery and reimbursementsWalmart and Shopify support

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Marketplace-first, so owned-site paid search and paid social are secondary to Amazon
  • Operational scope (inventory, customer service) can exceed what an ads-only engagement requires

Self-reported figures (their claims, not verified by us)

  • • $3.2B+ in managed revenue
  • • 1,000+ brands scaled
  • • 99.1% partner retention rate
  • • 84% average year-over-year profit growth
  • • Inc. 500 #325 fastest-growing private company (2022)

Source: canopymanagement.com (accessed 2026-07-29)

#3

My Amazon Guy

Highest Amazon volume
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How they describe themselves

A high-volume Amazon growth agency covering PPC, SEO, design, and platform management for Seller Central and Vendor Central, with newer Walmart and DTC services.

Why they rank here for amazon sellers

Equally deep Amazon specialization at high volume, spanning Seller Central and Vendor Central with newer Walmart and DTC add-ons. Size fit scores slightly lower than Canopy’s because the stated client range spans individual FBA sellers to enterprise brands at a high client-to-team ratio.

For amazon sellers specifically

Comparable Amazon depth at very high volume across both Seller Central and Vendor Central, with strong listing, SEO, and case-management capability. Weigh the 430-plus brands under management against how much senior attention your account needs.

Vertical fit score3.5/5
Vertical depth
5
Channel fit
3
Transparency
2
Size fit
4

Atlanta, Georgia

Pricing not published; requires a sales call

Best fit for

Sellers who need Amazon listing, SEO, and case-management work at volume and want a fast quote.

Services offered

Amazon PPC and SEOListing optimization and designSeller Central and Vendor Central platform managementAccount audits and case managementWalmart marketplace servicesGoogle Ads, Meta Ads, and email (DTC add-on)

Things to weigh before signing

  • No published pricing or minimums; requires a quote
  • High client-to-team ratio at 430+ brands managed, so account attention varies by tier
  • Amazon-first; owned-site growth is an add-on rather than the core practice

Self-reported figures (their claims, not verified by us)

  • • 430+ brands currently managed
  • • 400+ employees
  • • $1.2B+ in annual client revenue generated on Amazon
  • • 4.5–4.6 stars across Trustpilot and Google Reviews

Source: myamazonguy.com (accessed 2026-07-29)

#4

Tinuiti

Widest channel coverage
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How they describe themselves

A full-funnel media agency spanning commerce, streaming and linear TV, social, and search, organized around its "Bliss Point" marketing operating system.

Why they rank here for amazon sellers

The widest channel surface of anyone here: commerce media, retail media, CTV, search, and social under one roof. Size fit is the lowest score in this lineup: the practice is enterprise-weighted, with midsize brands routed to a separate tier.

For amazon sellers specifically

The right answer if you are large enough to coordinate Amazon retail media with streaming, linear TV, and brand campaigns. Genuinely few agencies can do that. Midsize sellers get routed to a separate tier, so confirm which team you would actually be on.

Vertical fit score3.3/5
Vertical depth
4
Channel fit
5
Transparency
2
Size fit
2

New York, New York (111 West 33rd Street)

Pricing not published; requires a sales call

Best fit for

Enterprise sellers coordinating retail media with streaming, linear TV, and brand campaigns.

Services offered

Amazon and commerce mediaStreaming, linear TV, online video, audio, display, and OOHMeta and TikTok paid socialPaid search and shoppable mediaEmail and SMS, affiliate, influencerCreative and CRO

Things to weigh before signing

  • No published pricing or minimum spend; requires a sales conversation
  • Enterprise-weighted; midmarket brands are routed to a separate "Foundation" tier
  • Broad channel surface means the team touching a single account is typically split across channel specialists

Self-reported figures (their claims, not verified by us)

  • • Operates the Bliss Point marketing operating system across audience, creative, media, and measurement

Source: tinuiti.com (accessed 2026-07-29)

#5

Hawke Media

Most flexible to buy
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How they describe themselves

Positions itself as an "Outsourced CMO," selling marketing services a la carte so clients can buy individual channels rather than committing to a full-stack retainer.

Why they rank here for amazon sellers

Offers Amazon services within a 23-plus service catalog sold a la carte. Vertical depth scores lower because marketplace work is one line item rather than the core practice, and the a la carte model means cross-channel strategy is generally bought separately.

For amazon sellers specifically

Amazon is one line item in a 23-plus service catalog sold a la carte, which suits a seller who wants one specific piece of work done without a retainer. Cross-channel strategy is generally a separate purchase.

Vertical fit score3.0/5
Vertical depth
3
Channel fit
4
Transparency
2
Size fit
3

Los Angeles, California

Founded Approximately 2014 (states "12 years" as of 2026)

Pricing not published; requires a sales call

Best fit for

Brands that want to buy one specific marketplace service without a full-stack retainer.

Services offered

Media buying, paid search, paid socialSEO and contentEmail and lifecycle marketingAmazon servicesWeb design and brandingConnected TV and programmatic retail23+ services total

Things to weigh before signing

  • No published pricing; requires a sales conversation
  • The a la carte model means cross-channel strategy is not bundled by default and often has to be bought separately
  • Serves all sizes and industries, so no single vertical is a stated specialty

Self-reported figures (their claims, not verified by us)

  • • 6,000+ brands grown
  • • 23+ services offered
  • • 5 Inc. 5000 listings

Source: hawkemedia.com (accessed 2026-07-29)

How to choose a amazon seller agency

Amazon agency selection usually comes down to one question that most sellers do not ask until it is too late: are you hiring someone to grow your Amazon business, or someone to grow your business, of which Amazon is one channel?

Those are different jobs. A marketplace pure-play will run your PPC, fix your listings, chase reimbursements, and manage the operational grind of Seller Central better than a generalist ever will. But they will also optimize Amazon in isolation, and Amazon in isolation is a trap for a brand that also sells on its own site. Spend gets judged on Amazon ad-attributed sales, halo demand from your paid social gets credited to Amazon organic, and nobody is accountable for total contribution margin across both.

The opposite failure is just as common: a generalist agency that treats Amazon as a checkbox, does not know what a Vendor Central chargeback is, and cannot recover a suppressed listing. Amazon has real operational depth that does not transfer from Meta and Google experience.

We publish this list and rank ourselves first. Notably, we do not score highest on vertical depth here: Canopy Management and My Amazon Guy do more marketplace-only work than we do, and we have said so in their entries. Our case is that the rubric's other three dimensions matter more for most sellers. Read it and decide.

What actually separates a good amazon seller agency from a bad one

Whether anyone is accountable for total contribution margin, not channel ROAS
Amazon ad-attributed sales and total business profit are not the same number, and optimizing the first can quietly damage the second. If you also sell on your own site, ask a prospective agency how they measure the interaction: how much of your Amazon organic lift is being driven by paid social they are not managing, and who owns that answer. An agency that cannot discuss this is optimizing a silo.
Operational depth versus advertising depth
Amazon has two distinct workloads. Advertising is PPC structure, bid strategy, and DSP. Operations is listing suppressions, category approvals, chargebacks, reimbursement claims, inventory health, and case management. Some agencies do one well and the other barely. Be explicit about which you are buying, because a great PPC team will not save a suppressed ASIN and an operations team will not build you a profitable Sponsored Brands structure.
Client-to-team ratio and who actually touches your account
Several agencies in this space manage hundreds of brands simultaneously. That scale buys pattern recognition and fast execution, but it also means account attention varies by the tier you buy. Ask how many accounts your specific account manager carries and whether strategy work is done by the same person executing, or handed off.
What happens to your data and creative if you leave
Ask who owns the listing copy, A+ content, photography, and the historical reporting when the engagement ends. Agencies that produce creative in house sometimes retain it. This is a straightforward contract question that is much easier to ask before signing than after.

How we scored this list

Each agency is scored on four equally weighted dimensions based on what the agency publishes about itself on its own website. Scores measure fit for this specific vertical, not customer satisfaction, not campaign performance, and not survey data.

Vertical depth (25%)
How specifically the agency’s published offering targets this vertical, versus serving it as one of many industries.
Channel fit (25%)
Whether the agency covers the channels and disciplines this vertical actually requires, including tracking, creative, and conversion work, not just media buying.
Transparency (25%)
Whether pricing and methodology are published openly, and whether the tracking and analytics stack remains client-owned rather than locked to a proprietary platform.
Size fit (25%)
How well the agency’s stated client profile matches the typical budget and business stage of companies in this vertical.

What this list is not

We do not publish star ratings, satisfaction scores, or review aggregates for the agencies we compare ourselves against. We have not audited their client results. Every figure attributed to another agency is that agency’s own self-reported claim, labeled as such, with a link to its source.

Frequently asked questions

Why is Sagum.ai ranked first on a list Sagum.ai publishes?

Because we publish it. This is our own competitive comparison rather than an independent review. What we will defend is the reasoning: the methodology is published, the fit score breaks into four dimensions you can verify against each agency's own site, and rank order is calculated from those scores. On this particular page we score ourselves below both marketplace specialists on vertical depth, because that is accurate: they do more Amazon-only work than we do. We also publish no satisfaction ratings or review scores for competitors, because we have not audited their results.

Should I hire an Amazon specialist or a full-funnel agency?

It depends on whether Amazon is your business or one of your channels. If the great majority of your revenue comes through the marketplace and your own site is a brochure, a specialist will serve you better. The operational depth is real and hard to replicate. If you are running meaningful direct-to-consumer revenue alongside Amazon, splitting them across two vendors tends to create attribution fights and double-counted halo effects that neither vendor is accountable for resolving.

How do agencies usually charge for Amazon management?

None of the four agencies on this list publish pricing, so any specific number you see quoted elsewhere is secondhand. The common structures in this category are a flat monthly retainer, a percentage of ad spend, a percentage of revenue, or a hybrid. The structure matters more than the headline rate: percentage-of-spend rewards an agency for spending more, while percentage-of-revenue rewards total growth but can get expensive as you scale. Ask which one you are signing and model it at your projected volume.

What Amazon problems are actually an operations issue rather than an advertising issue?

Suppressed or inactive listings, category and gating approvals, chargebacks, inventory placement and storage limits, reimbursement claims for lost or damaged units, and buy-box loss are all operations problems. Throwing ad budget at any of them makes performance worse, not better. If your account has these issues, prioritize an agency with genuine Seller Central case-management capability over one with the best PPC reputation.

Can one agency manage Amazon, Walmart, and my own store well?

Some can, and several on this list state they do. The practical test is whether they can show you a single report that reconciles all three into one contribution-margin view, rather than three separate channel reports stapled together. If each channel is reported in isolation, you still own the hard job of figuring out what is actually driving growth.

See what amazon seller marketing looks like when the numbers are clean

Sagum.ai publishes this comparison. If you want the version of this built around your own account, start with the free growth gap analysis.

Get your free growth gap analysis

Goes to sagum.ai, the company that publishes this page.